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Multimodality

Disciplinary Thoughts and the Challenge of Diversity

Janina Wildfeuer, Jana Pflaeging, John Bateman, Ognyan Seizov, Chiao-I Tseng (Herausgeber)

Buch | Hardcover

VIII, 332 Seiten

2019
De Gruyter (Verlag)
978-3-11-060798-7 (ISBN)

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Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.

Janina Wildfeuer, John A. Bateman & Chiao-I Tseng Univ. Bremen; Jana Pflaeging, Univ. Salzburg; Ognyan Seizov, SRH Hochschule Berlin.

Janina Wildfeuer, John A. Bateman & Chiao-I Tseng, Univ. Bremen; Jana Pflaeging, Univ. Salzburg; Ognyan Seizov, SRH Hochschule Berlin.

Erscheinungsdatum	19.11.2019
Zusatzinfo	34 b/w and 17 col. ill.
Verlagsort	Berlin/Boston
Sprache	englisch
Maße	155 x 230 mm
Gewicht	620 g
Themenwelt	Kunst / Musik / Theater ► Kunstgeschichte / Kunststile
Themenwelt	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
Schlagworte	Communication Research • Communication theory • Kommunikationsforschung • Multimodalität • Multimodality • Semiotics • Semiotik
ISBN-10	3-11-060798-0 / 3110607980
ISBN-13	978-3-11-060798-7 / 9783110607987
Zustand	Neuware