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Cinematic Metaphor

Experience – Affectivity – Temporality
Buch | Hardcover
XVI, 280 Seiten
2018
De Gruyter (Verlag)
9783110579598 (ISBN)
CHF 124,00 inkl. MwSt
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Metaphors in audiovisual media receive increasing attention from film and communication studies as well as from linguistics and multimodal metaphor research. The specific media character of film, and thus of cinematic metaphor, remains, however, largely ignored. Audiovisual images are all too frequently understood as iconic representations and material carriers of information. Cinematic Metaphor proposes an alternative: starting from film images as affective experience of movement-images, it replaces the cognitive idea of viewers as information-processing machines, and heals the break with rhetoric established by conceptual metaphor theory. Subscribing to a phenomenological concept of embodiment, a shared vantage point for metaphorical meaning-making in film-viewing and face-to-face interaction is developed. The book offers a critique of cognitive film and metaphor theories and a theory of cinematic metaphor as performative action of meaning-making, grounded in the dynamics of viewers' embodied experiences with a film. Fine-grained case studies ranging from Hollywood to German feature film and TV news, from tango lesson to electoral campaign commercial, illustrate the framework’s application to media and multimodality analysis.

Cornelia Müller, European University Viadrina, Frankfurt/Oder, Germany; Hermann Kappelhoff, Freie Universität, Berlin, Germany.

Erscheinungsdatum
Reihe/Serie Cinepoetics – English edition ; 4
Mitarbeit Sonstige Mitarbeit: Sarah Greifenstein, Dorothea Horst, Thomas Scherer, Christina Schmitt
Zusatzinfo 71 b/w and 12 col. ill.
Verlagsort Berlin/Boston
Sprache englisch
Maße 155 x 230 mm
Gewicht 659 g
Themenwelt Kunst / Musik / Theater Fotokunst
Schlagworte Audiovisual Media • Cinematic metaphor • Gesture • Multimodality
ISBN-13 9783110579598 / 9783110579598
Zustand Neuware
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