Promoting Fashion

Barbara Graham, Caline Anouti (Autoren)

Buch | Softcover

224 Seiten

2018
Laurence King Publishing (Verlag)
9781786272157 (ISBN)

Artikel merken

●● Jedes Kapitel beginnt mit Zielsetzungen und endet mit
Diskussionspunkten – ideal für Modestudenten
●● Umfassend und in einer zeitgemäßen Herangehensweise
●● Mit zahlreichen Beispielen, die alle Aspekte der Modebranche
abdecken
●● Detaillierte Untersuchung digitaler Werbemittel

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.

Barbara Graham is a lecturer specializing in fashion branding and communications and business enterprise. She has taught at London Metropolitan University, Liverpool John Moores and the University of the Creative Arts. Caline Anouti is senior lecturer at the University of Westminster and senior lecturer at Istituto Marangoni teaching fashion marketing and promotion.

Erscheinungsdatum	15.08.2018
Verlagsort	London
Sprache	englisch
Maße	190 x 257 mm
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9781786272157 / 9781786272157
Zustand	Neuware