The Hustler's Handbook (eBook)

Cory Austin (Autor)

eBook Download: EPUB

2017
175 Seiten
Imperial Media (Verlag)
978-3-96361-041-7 (ISBN)

Infos

Even with the finest degree and the best laid out business plans, there are some things in the music industry that you can only learn from experience or those who have been there and done that. But when you're a newbie music entrepreneur or an independent musician, you do not have time for costly mistakes. From 'Decoding the Corporate Game' Author and Music Media Specialist, Cory Austin, comes The Hustler's Handbook - a collection of music industry interviews with Hip Hop, R&B and Pop artists containing priceless business tips such as: how to transition into an informed, driven business owner, how to stay independent and establish your music business and tools on leadership.

Cory Austin conducted these interviews while he published IHE, an urban music Magazine. Now he has compiled these insightful interviews into one compact handbook to help individuals who want to learn from the best and succeed in their music business careers.

Textauszug

Chapter 1: Master Relationships

 

This chapter will focus on the interview with 2 individuals that have used this concept to strengthen their career in music and their independent hustle. Mastering Relationships. How they say, “Your Network is your Net Worth”, really can be true. You can read some keys that helped to create a path that led to new doors and opened up different opportunities.

 

Jag Just Soprano has been associated with many acts during his music career. Creating a movement known as the black soprano wave, Jag has known the independent grind from day one. Some artists that Jag Just Soprano has worked with has been; French Montana, Max B, Cam'ron, Bun B, A Mafia, Domination, Young Dice and producers such as Dame Grease, Develop, Ebonikz, Soulo Heat, Sid Roams, Kronic. Just got started in the early wave movement and continues to grind with his own independent movement. I sit down with him to go over some secrets that Just has used to get where he is today in the music business.

Just Soprano Interview:

 

How did you get in the music game?
I started by taking out full-page ads in f.e.d.s. magazine in 2001 to promote the black sopranos, then i met Cam'ron and Jim Jones from the tunnel nightclub in ny. I was running wit Jim Jones and he brought me to dj kay slay and got me on the streetsweapers mixtapes. I was on kay slay consistently for 2 years straight, put out songs with Cam'ron, bun b, Hussein fatal, young city and many more.  Kay slay was playing my songs on hot 97 and had me as a featured guest on hot 97's the drama hour.  Unfortunately, I had caught drug charges, so eventually I had fell back from music to focus on my case, in which I received 5 years’ probation, thanks to my attorneys!!!
 
How did u meet Max B?
My brother Big Keyz had come home from jail and wanted to throw a party, so we booked max b.  Unfortunately, he wasn't able to make it to the party, so he offered to do some music with us to work out the finances.  We went to his crib, started to work on some music and we filmed it and we never stopped working.  Max brought me back to the music scene, he was inspirational, he motivated me to get back to work and do my thing.  You can see a lot of the footage on worldstarhiphop.com or the just soprano show "wave gang edition" DVD/cd.  My single "get money" ft. Max b produced by develop, was the last video he shot before being convicted.  He is currently waiting for the appeal, free max b!
 
How did u meet French Montana?
Between running with max b and dame grease, I was with French Montana on a regular basis. We became friends over time and started working on the music, doing videos and getting that good footage.  French put my video wit max "get money" on coke wave 2 and my video with him "we hustle" on cocaine city 14.  He has been influential in my career, so I definitely support cocaine city 100%!  French is the hottest rapper on the east coast, this is gonna be a good year! Stay tuned...
 
What are you currently working on?
I'm running with French Montana, I’m directing cocaine city 15, I released my mixtapes- "the soprano wave", "Mucca music" and "soprano wave 2" in stores now.  I'm working on my official album with my producer AONE beats, we are currently negotiating that situation with the labels.  Look out for the official announcement soon.  I'm enjoying life, reppin New Jersey how it's supposed to be done. Nj all day! I run this! Don't sleep on me, by the time you wake up, I'll be on MTV!
 
How is the hip-hop scene in New Jersey?
I love New Jersey, but it's hard to make it! The state doesn't have a major radio station or record label, so we have to go extra hard to keep the buzz growing. NJ is home to some of the best rappers, but I represent for the hustlers and the real niggaz in the street.  I lead by example, I’m gonna kick the door down and reach back and help the next movement get to the next level.  I believe the hardships makes us work even harder, so it's a gift and a curse.
 
Who are your influences?
Dj kool Herc, the foundation of hip hop!!! It was done for the love and it's getting bigger by the second.  I had the honor to meet DJ kool Herc in Miami and asked him for a shout out for my mixtape. He took the black soprano shirt, put it on and did his own interview and that's gave me the ideal to make a DVD.  Then i saw him at justo's mixtape award and he gave me his pass of his neck to get me in the awards and that was one of the greatest moments of my life.  He is truly hip-hop and I hope that the artist remembers his contribution and pay retribution the father of hip-hop. Salute all the DJ's, breakdancers, graffiti artist and pioneer rappers! There is no limit to where we are going!
 
Who is Just Soprano?
Just soprano is a boss, I’m the king! The streets love me, they love the movement, shout out to Asbury Park!  So many people have believed and helped me to get to this point that it would be disrespectful to quit now. Failure is not an option, I’m going to work harder than ever, keep pushing new artist like GP and helping out other artists as much as possible. I want everyone to be successful, but I gotta lead from the front.  Ask about me, they gonna tell you that Jag just is a bonafide hustler, first with tv's in the whip, iced out, motorcycles, ect... My music is official and its takeover season!
 

How can you be reached

http://twitter.com/justsoprano

 

What ways have you found to be the most effective for promoting your music career?

The most effective way to promote the music is worldstarhiphop.com, it's the biggest site for hip-hop. The fans and the industry watch it, but there's also youtube.com, datpiff.com, iTunes, ect. Its 2011, your internet presence is important, plus it keeps your fans in tune with your latest projects.  You have to consistently put out your videos, singles and mixtapes or your fans will be someone else's.

What kind of trends do you see coming into the game at this time?

The only trend that I like is that artist are being independent.  The labels aren't putting any money behind the artist, so you are better off doing it yourself and controlling your career and finances.  Once you build the brand, then you can get distribution and truly be a C.E.O.  People have seen too many talented artists beg for record deals, only to be shelved and their careers ruined... The independent route is the key, you want to be in a position to negotiate your situation, so you can be a mogul.

 

What direction would you say an up and coming artist should focus their work at this time, trying to get in the mixtape game?

The up and coming artist should focus on putting their mixtapes out, it's hustling, and the key is to build up your clientele.  Utilize Facebook, YouTube, Twitter, ect... There are so many free outlets that there are no excuses.  You have to market yourself and sell your brand just like coca cola.  The game is messed up, because the DJ's want to charge you to be on their mixtape and they have their own artist, so it's a conflict of interest for them to put you in a good position.  If you focus on doing you, the DJ's will want to play you and you need to be on all the tapes for it to have an effect, cause there are too many DJ's to be down with one.

 

Who are some artists that you would like to work in the future?

Jay z and Snoop Dogg would be wavy. I've had the opportunity to speak with them and they are down to earth, great businessmen and have put a lot of people in a position to be successful.  I respect them as men and their music is timeless, we need more people like them in the game.

How do you feel about indie artists handing you their demo tapes?

I purchase every independent artist cd that I see, but I don't listen to them, cause I’m always in the studio working on my music, so I don't like to listen to anybody but myself when I’m creating.  I worked hard for my buzz, if they get their buzz up, then we can work together and it will benefit both of us. But I’m not currently in the position to focus on anybody else, its soprano records // cocaine city, once my deal is official, then I will receive the indie artist with open arms.

 

 

 

 

Aone the Super Producer from MMG has been behind some of the best work you have heard from Maybach Music Group. From Ricky Rozay himself down to Meek Millz. Aone has been in the studio with some of the top legends in hip-hop. Aone started his hustle on his own and continues to grind forward reaching new heights of success. I had the chance a while back to sit down with him.

 

AONE Interview:

 

Wanted you to go ahead and tell us how you began your Journey into the music world, how did you come to know that you wanted to be a producer?

I was Smoking a blunt one day listening to the chronic album and after playin that cd over 1000 times, I said to myself" this what I wanna do with my life, make beats

Who were some of your biggest inspirations and focuses coming up in the game?
A.Z, havoc, D-block, Rick Ross, drumma boy, 3.6 mafia
 
There are many distractions that keep you sidetracked on the path for success what were the things you kept in mind to stay grounded and focused?
Always paying attention to the people...

Produkt-Details

• Erscheint lt. Verlag: 1.12.2017
• Verlagsort: Vachendorf
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater ► Musik ► Musikalien
• Schlagworte: Entrepreneur • Freeway Rick Ross • Hip Hop • Leadership • Music Business
• ISBN-10: 3-96361-041-7 / 3963610417
• ISBN-13: 978-3-96361-041-7 / 9783963610417