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The Art of Design Thinking

(Autor)

Buch | Softcover
300 Seiten
2027
CRC Press (Verlag)
978-1-138-10696-3 (ISBN)
CHF 67,95 inkl. MwSt
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Design thinking is an essential step to achieve innovation and bring creative solutions for problems; this book provides a hands-on approach to applying design thinking in projects either for freelance designers or designers and creative directors working in different companies.

Key Features

Apply creative process in project development.
Practice design thinking methods to develop creative ideas.
Practice brainstorming to solve problems.
Evaluate and test innovative ideas and judge its success.
Turn creativity and inniovation into profit and market success.

Rafiq Elmansy is a professor of design at the American University in Cairo, author, design consultant, and design thinker. He is the founder of Designorate (www.designate.com), an open-access platform to teach and provide consultations about design thinking, interaction design, user experience design, and innovation management.His experience includes more than 17 years in the design industry and has worked with clients from different countries including includes Adobe Systems, United Nation, World Bank, ZenDesk, Insala, and others.His books have been published by John Wiley, Taylor and Francis, and O'Reilly Media. His recent books are available on Amazon (http://bit.ly/RafiqElmansy). His articles appear on Adobe Inspire Magazine, Smashing Magazine, and Design Management Review, and his website Designorate.His design work is exhibited in many countries including South Africa, South Korea, Spain, Croatia, and Brazil. He is a jury member in design competitions including the Adobe Design Achievement Awards, A’Design Awards and Poster for Tomorrow.Rafiq is an Adobe Certified Instructor and Adobe Education Leader and works with Adobe to develop their applications. Currently, he is writing Adobe certification exams in calibration with Certiport.

Introduction to Design Thinking. Why Design Thinking? How Does the Design Process Work? Emphasize. Secondary vs Primary Research. Qualitative Research. Quantitative Research. Define the Problem. Think to Innovate: Brainstorming. How to Define Problems? Think to Solve: Creative Problem-Solving Approaches. Ideate and Prototype. Prototype to Innovate. Degital Prototyping. Social Prototyping. Evaluating Ideas. How to Evaluate? Turning Creativity Into Innovation. Prepare Organization for Innovation.

Erscheinungsdatum
Zusatzinfo 50 Illustrations, color
Verlagsort London
Sprache englisch
Maße 152 x 229 mm
Themenwelt Kunst / Musik / Theater Design / Innenarchitektur / Mode
Mathematik / Informatik Informatik Web / Internet
ISBN-10 1-138-10696-8 / 1138106968
ISBN-13 978-1-138-10696-3 / 9781138106963
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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