Products Environment

Armelle Claude, Eric Rabillier, Thierry Petit (Autoren)

Buch | Softcover

96 Seiten

2017
Esmod Editions (Verlag)
978-2-909617-49-7 (ISBN)

Infos

With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute necessity: a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

Produkt-Details

• Erscheinungsdatum: 14.07.2017
• Reihe/Serie: The Fashion Design Process ; 5
• Zusatzinfo: 200 colour & mono photographs
• Verlagsort: Paris
• Sprache: englisch
• Maße: 210 x 260 mm
• Themenwelt: Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
• ISBN-10: 2-909617-49-1 / 2909617491
• ISBN-13: 978-2-909617-49-7 / 9782909617497
• Zustand: Neuware