Creative Arts Marketing
Seiten
1995
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-2237-0 (ISBN)
Butterworth-Heinemann Ltd (Verlag)
978-0-7506-2237-0 (ISBN)
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This work offers a practical introduction to the wide range of marketing principles and practices used by those marketing the performing and visual arts.
'Creative Arts Marketing' is a practical introduction to the wide range of marketing principles and practices used by those marketing the performing and visual arts. 'Creative Arts Marketing' also looks at the bigger picture. The political, sociological and economic factors which affect people working in the arts are examined enabling readers to consider the function of marketing from a more strategic standpoint. Thus the book integrates the principles of marketing theory with the realities of working in an arts organization. 'Creative Arts Marketing' includes numerous examples and case studies showing how different marketing techniques have worked for a diverse range of arts organizations. It will be invaluable both to students on arts management courses as well as arts managers, marketers and administrators looking for practical guidance on how to market their organizations most effectively.
'Creative Arts Marketing' is a practical introduction to the wide range of marketing principles and practices used by those marketing the performing and visual arts. 'Creative Arts Marketing' also looks at the bigger picture. The political, sociological and economic factors which affect people working in the arts are examined enabling readers to consider the function of marketing from a more strategic standpoint. Thus the book integrates the principles of marketing theory with the realities of working in an arts organization. 'Creative Arts Marketing' includes numerous examples and case studies showing how different marketing techniques have worked for a diverse range of arts organizations. It will be invaluable both to students on arts management courses as well as arts managers, marketers and administrators looking for practical guidance on how to market their organizations most effectively.
Introduction; The arts: the market and the environment; Audiences; Marketing research; Product; Pricing and income generation; Promotion; Making the arts available; Marketing planning; Managing the marketing function; Cases - Temple Bar Properties Ltd.; Song for a Sanctuary: promoting Asian new writing on tour; The Mumford Theatre; Charivari: touring to rural communities; Tetley's Brewery Wharf: developing a new venue; The West Yorkshire Playhouse: developing a corporate image; Cambridge Arts Theatre; Index.
| Erscheint lt. Verlag | 23.10.1995 |
|---|---|
| Zusatzinfo | 50ill. |
| Verlagsort | Oxford |
| Sprache | englisch |
| Maße | 189 x 246 mm |
| Gewicht | 734 g |
| Themenwelt | Kunst / Musik / Theater |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-7506-2237-7 / 0750622377 |
| ISBN-13 | 978-0-7506-2237-0 / 9780750622370 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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