Change Ahead

How Research and Design are Transforming Business Strategy

Carola Verschoor (Autor)

Buch | Softcover

240 Seiten

2015
BIS Publishers B.V. (Verlag)
978-90-6369-398-5 (ISBN)

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Change Ahead focuses on the emerging practices at the intersection of business strategy, research, and design. It introduces the need for an adventurous, explorative mindset in order to grow businesses that last by creating meaning and relevance. It reveals the philosophy, working processes, and approaches to twenty-first century business development.

Carola Verschoor is the founder of GROH! (www.groh-innovation.com) She is an innovator, growth agent, brand builder, creative doer, marketing strategist and foodie. Her natural habitat is where innovation, marketing and design intersect. Carola loves challenges and believes that growth is achieved through a healthy mix of creativity, daring to believe in new possibilities, business-sense and a passion for making things work. In her practice at GROH! she supports clients in getting through the "Grrrr" of change and into the "Ooohhh!" of suprising, creative results to business problems. Carola has worked for over 20 years for and with some of the world's largest branded goods companies, including: Kraft Foods, The Coca-Cola Company, Danone, Ahold, Spadel, Sara Lee, FrieslandCampina, DSM, Philips and KPN among others. She resides in The Netherlands with her husband and children.

Erscheint lt. Verlag	12.10.2015
Verlagsort	Amsterdam
Sprache	englisch
Maße	243 x 189 mm
Themenwelt	Kunst / Musik / Theater ► Design / Innenarchitektur / Mode
	Wirtschaft ► Allgemeines / Lexika
	Wirtschaft ► Betriebswirtschaft / Management
	Wirtschaft ► Volkswirtschaftslehre ► Mikroökonomie
ISBN-10	90-6369-398-2 / 9063693982
ISBN-13	978-90-6369-398-5 / 9789063693985
Zustand	Neuware