Bandologie — How to Lead Your Band to Success as a Musician
Kolonko Books (Verlag)
978-3-939278-01-6 (ISBN)
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Former product manager of major record label BMG (now Sony), Nils Kolonko, gives you specific and actionable advice on self-marketing as a musician. Nils is a musician himself and runs his own successful publishing company. In this book he shares insights from his years in the music industry and turns them into the advice he would have loved to receive when he had his own bands. It’s easy to understand and all tips are proven by real-life successes.
The Bandologie contains:
* More than 50 real-world examples from the music industry
* A guide to creating a master plan for your band
* Examples about the Foo Fighters, Queen, Rammstein, Linkin Park, Nine Inch Nails, Metallica, KISS, AC/DC, Hatsune Miku, Rihanna, Justin Bieber, and many more
* True story: “How to Get a Record Deal and Make Money on the Way”
Quotes about Bandologie:
Herman Rarebell
Former drummer of the Scorpions (1977—1996), producer and composer. 78 Golden records, 30 Platinum records. Winner of the Echo Award and the World Music Award.
“I think this book is great. It’s a brilliant book for young musicians, as well as for old hands like me who want to know how to make it without a record company in today’s music market. I find the advice in this book great, and I recommend it to all musicians!”
Tine Hansen
Editor at BandBase.com
“(.) Kolonko explains in detail how to put this into practice. He also provides the reader with much useful information, and many motivating thoughts and startling insights. All this is written in an accessible and entertaining way. I recommend that anyone who wants to achieve success with his music buy a copy of this book.”
http://www.bandologie.com
Former product manager of major record label BMG (now Sony), Nils Kolonko, gives you specific and actionable advice on self-marketing as a musician. Nils is a musician himself and runs his own successful publishing company. http://www.bandologie.com
Contents
Why This Book Will Keep Some Musicians Forever Young
1. How Bandologie Works -- 15
2. A Musician’s Fundamental Questions in Search of Success
What is a Rock Star—and How Can You Become One? -- 17
How Much Money Can You Make With Music? -- 18
Should I Become a Professional Musician? -- 21
3. How You Can Better Determine Your Future—the History of the Music Industry
The Music Industry Before Rock ‘n’ Roll -- 23
The Dawn of the Traditional Music Industry -- 23
The Development of the Traditional Music Industry -- 24
What Was It Actually Like for Musicians and Bands from 1956 to the 1990s? -- 26
The Music Industry Today -- 27
The Music Industry Today (Part 2)—How Much You Will Need a Record Company in the Future (or Not) -- 29
4. How and Why Your Band Will Succeed—the Five Success Factors of a Band
Factor 1—The Best Team Wins -- 37
Factor 2—Suitable Content (Including Innovations) -- 41
Innovations -- 50
From Witchery to Mainstream Rock—or: Today’s Most Striking Innovations Will Be Tomorrow’s Established Fashion -- 53
The Being Yourself vs. Market Research Dilemma -- 59
The Two General Approaches to Innovation as an Artist -- 60
From Begging Like a Wimp to Rollin’ Like a Pimp -- 65
How a Soldier Pulled Me Into a Stunning New World -- 66
The Local Hero Phenomenon—How to Find Out If Your Innovations Are Strong Enough … When You Thought They Were -- 71
Factor 3—Quality -- 75
Factor 4—Mass Impact -- 86
Impact -- 87
How to Market Your Band on a Professional Level With Zero Marketing Money -- 93
How to Make a No. 1 Hit Single Without MTV, Radio and Music Magazines … but With a Striking Idea -- 94
Mass -- 96
Why and How You Can Skip a Current Demo Policy -- 100
The Most Common Way for a Permanently and Hugely Successful Band to Get in Contact With Big Companies Who Can Help Them Reach the Masses -- 104
Guide to Target Group Marketing -- 114
Factor 5—Perseverance -- 138
5. How You Evolve From Musician to Musical Entrepreneur
It’s the Effect That Counts, Not the Effort -- 142
The Most Important Criteria for a Band’s Musical Impact -- 145
Timing -- 145
The Most Important Criteria for the Overall Effect of a Band -- 147
Your Band as a Business -- 148
Your Band as a Large Business (Think Big) -- 150
6. Human Hurdles in Bands—and How to Overcome Them
Decision-Making: Should We Kick a Member Out of the Band? -- 152
Someone in My Band Has Drug Problems—What Now? -- 159
How Do You Kick Someone Out of a Band in Such a Way That Both the Band and the Person Being Kicked Out Can Move on Constructively? -- 162
Musicians’ Excuses—and Their Solutions -- 166
The Only Four Reasons for a Band’s Possible Failure -- 181
7. The Most Important Tips for Band Founders
I Would Like to Learn How to Play an Instrument—Where Do I Begin? -- 187
I Would Like to Form or Join a Band—How Good Do I Have to Be on My Instrument? -- 189
Do I Have to Drink Whiskey to Get a Rock / Metal Voice?! -- 190
Do I Need a Special Voice to Be a Singer? -- 190
How Do I Develop a Special Voice? -- 195
What Is Important For a Great Band Name? -- 197
Rehearsal Rooms -- 199
How Do I Find the Right Rehearsal Room? -- 199
The Most Common Mistakes When Searching for a Rehearsal Room -- 200
What Constitutes a Good Rehearsal Room? -- 202
How Should a Rehearsal Room Be Equipped? -- 205
How Do You Run a Rehearsal Room? -- 206
Do I Need the Sex, Drugs & Rock ‘n’ Roll Lifestyle in Order to Be Successful? -- 207
How Old Can a Musician Be Who Would Like to Become Successful? -- 212
8. Loudness and Ears
How Loud Should or Does My Band Have to Be? -- 218
What is Tinnitus? -- 219
How Do You Avoid Tinnitus? -- 221
What is the Best Way to Protect My Hearing? -- 222
9. A Word on Copyrights and Performing Rights Organizations
A Heads Up on Very Expensive Services for Musicians -- 230
A Word on Performing Rights Organizations -- 231
The Dirty Van Decision -- 232
10. Live Performances, Merchandising and Special Products
Your Most Important Source of Income and Your Business Card -- 235
How Your Concert Can Become an Exciting Sales Event -- 241
Why Even a Two-Person Home Project Is Enough for Worldwide Success in the Music Business and an Income of Over 14 Million Dollars -- 245
The Principle of Good Salesmanship: “More Bang for Your Buck” -- 246
14 Million Dollar Sales, With Low Risk! How to Put It Into Practice in Reality -- 246
… And Then Pick Up the Money Comfortably at the Post Office -- 247
$$$ $$$ $$$ $$$ $$$ $$$ $$$ $$$ $$$ $$$ -- 248
Low Cost, Big Money! How This Principle of Many Permanently Successful Musicians and Bands Works -- 251
A Glance Into the Future of Live Performances -- 252
How to Organize a Successful Concert Without Knowing How It Works -- 257
How to Win Fans and Keep Them Permanently -- 262
How to Bond With the Fans on a Grand Scale -- 265
The True Essence of the Music Business -- 267
The Three Stages of Music Marketing -- 268
11. How to Best Deal With Music Labels
How to Force a Record Label to See What’s Good for Them -- 274
Handy Definitions for Terminology From the Music Industry -- 280
The Magic of Music Labels -- 289
How Queen Practically Had to Force EMI to Release One of the Most Played Pop Hits of All Time—or: What Else but Exceptions Should Be Expected From Exceptional Artists? -- 291
So How Do We Get a Record Deal? -- 303
Encore! -- 304
12. Epilogue
The 25,000 Dollar Tip -- 309
Appendix -- 314
| Erscheint lt. Verlag | 5.1.2012 |
|---|---|
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 475 g |
| Einbandart | Englisch Broschur |
| Themenwelt | Kunst / Musik / Theater ► Musik ► Allgemeines / Lexika |
| Schlagworte | artist management • band coach • bandcoaching • band manager • bandologie • Bands • Career • concerts • cultural management • famous • kolonko • live concerts • make it • Marketing • more gigs • music • Music Business • musician • music manager • music marketing • nils kolonko • Product Manager • record companies • record company • record label • record labels • Self-Help • self-marketing • Success • thomann |
| ISBN-10 | 3-939278-01-7 / 3939278017 |
| ISBN-13 | 978-3-939278-01-6 / 9783939278016 |
| Zustand | Neuware |
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