Aristotle's Guide to Self-Persuasion

How Ancient Rhetoric Can Help You Change Your Life

Jay Heinrichs (Autor)

Buch | Softcover

288 Seiten

2026
Penguin (Verlag)
9781802066470 (ISBN)

Noch nicht erschienen (ca. Juli 2026)
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Rhetoric once sat at the centre of elite education. Alexander the Great, Shakespeare and Martin Luther King, Jr. used it to build empires, write deathless literature and inspire democracies. Here, Heinrichs shows us how these persuasive tools, invented by the likes of Aristotle and Cicero, and honed over more than three thousand years, can sway your most difficult audience: yourself.

Illustrated with examples from history and pop culture – Winston Churchill, Iron Man, Dolly Parton, and the woman who serendipitously invented the chocolate chip cookie – Aristotle’s Guide to Self-Persuasion tests the tools of persuasion and asks: Can the same techniques that seduce lovers, sell diet books and overturn governments help us achieve our most desired goals?

Jay Heinrichs is the bestselling author of Thank You for Arguing and How to Argue with a Cat. He has written for dozens of publications, including The New York Times magazine, Vice and the Huffington Post, and won numerous journalism awards. He has taught persuasion to college and university editors at Ivy League universities, NASA and the Pentagon. He runs the acclaimed blog Figarospeech.com, as well as the rhetoric site ArgueLab.com.

Erscheint lt. Verlag	14.7.2026
Sprache	englisch
Maße	129 x 198 mm
Gewicht	200 g
Themenwelt	Sachbuch/Ratgeber ► Gesundheit / Leben / Psychologie ► Psychologie
	Geisteswissenschaften ► Philosophie
	Geisteswissenschaften ► Psychologie ► Sozialpsychologie
ISBN-13	9781802066470 / 9781802066470
Zustand	Neuware