Empire of Print
Evangelical Power in an Age of Mass Media
Seiten
2026
Oxford University Press Inc (Verlag)
9780197608104 (ISBN)
Oxford University Press Inc (Verlag)
9780197608104 (ISBN)
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Empire of Print: Evangelical Power in an Age of Mass Media tells a new story of how nineteenth-century evangelicals used print to Christianize the United States.
Empire of Print offers a fresh account of evangelical power by uncovering how the American Tract Society (ATS) leveraged print media to spread its message across an expanding nation. One of the era's largest media corporations and a pillar of the benevolent empire, the ATS circulated some 5.6 billion printed pages between its founding in 1825 and the eve of the Civil War.
It wasn't just the volume of materials that mattered—it was the sophisticated media infrastructure that evangelicals developed for their message to reach readers, coast to coast. Media infrastructure refers to the material assemblages that work below the surface of media content, including the format of publications, the avenues of their movement, and the circumstances surrounding their reading. As a non-coercive yet effective form of power, infrastructure shaped how, when, and why readers engaged with evangelical texts.
While showing how the ATS became a formidable force in American society during the nineteenth century, Empire of Print opens larger questions about the entanglements among people, things, texts, and institutions, the dynamics of power in a media-saturated world, and the salience of race, class, and region in the distribution and reception of media.
Empire of Print offers a fresh account of evangelical power by uncovering how the American Tract Society (ATS) leveraged print media to spread its message across an expanding nation. One of the era's largest media corporations and a pillar of the benevolent empire, the ATS circulated some 5.6 billion printed pages between its founding in 1825 and the eve of the Civil War.
It wasn't just the volume of materials that mattered—it was the sophisticated media infrastructure that evangelicals developed for their message to reach readers, coast to coast. Media infrastructure refers to the material assemblages that work below the surface of media content, including the format of publications, the avenues of their movement, and the circumstances surrounding their reading. As a non-coercive yet effective form of power, infrastructure shaped how, when, and why readers engaged with evangelical texts.
While showing how the ATS became a formidable force in American society during the nineteenth century, Empire of Print opens larger questions about the entanglements among people, things, texts, and institutions, the dynamics of power in a media-saturated world, and the salience of race, class, and region in the distribution and reception of media.
Sonia Hazard is an assistant professor in the Department of Religion at Florida State University.
Part 1. Production
Chapter 1: Tracts and the Powers of Media Format
Chapter 2: Books and the Problem of Class
Part 2. Distribution
Chapter 3: Distance and Distribution's Exclusions in the West
Chapter 4: The Racial Politics of Bookselling in the South
Part 3. Reception
Chapter 5: The Art of Colportage
Chapter 6: Weak Infrastructure in the Marketplace of Books
Epilogue
| Erscheinungsdatum | 02.11.2025 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 130 x 257 mm |
| Gewicht | 540 g |
| Themenwelt | Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte |
| Geschichte ► Teilgebiete der Geschichte ► Religionsgeschichte | |
| Religion / Theologie ► Christentum ► Kirchengeschichte | |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Anglistik / Amerikanistik | |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft | |
| ISBN-13 | 9780197608104 / 9780197608104 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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Buch | Softcover (2025)
C.H.Beck (Verlag)
CHF 16,80
