The Scramble for the Teenage Dollar
University of British Columbia Press (Verlag)
978-0-7748-6989-8 (ISBN)
- Noch nicht erschienen (ca. Februar 2026)
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This nascent consumer – always a white, middle-class, heterosexual high school student – had purchasing power that demanded recognition. At least, that was the image fashioned by Canadian advertisers and retailers, and especially the biggest department store of the time: Eaton's. Katharine Rollwagen dives into consumer magazines, Eaton's archives, and mail-order catalogues to discover how the commercialized Canadian teenager was created.
Packed with insights about how retailers and advertisers attempted to shape the look, bodies, and behaviour of young Canadians, this is an intriguing look at the power of corporate actors to influence popular understandings of growing up. It also reveals the roots of the hyper-consumerism common among young people today.
Katharine Rollwagen is a professor in the history department of Vancouver Island University in Nanaimo, British Columbia, and a grateful guest on the ancestral, traditional, and unceded territory of the Snuneymuxw First Nation. Her work has appeared in the Urban History Review, Histoire sociale/Social History, Historical Studies in Education, and the Canadian Historical Review.
Introduction
1 Calling All Co-eds! The Teenager Appears in Canadian Women's Magazines
2 Act Your Age: Authority and the Meanings of Teenage Consumption
3 Students in the Store: Making Space for Teenagers at Eaton's
4 Tailored for Teens: Selling Age, Gender, and Sophistication
5 Eaton's Goes to School: Commodifying Students and Educating Consumers
Conclusion
Notes; Selected Bibliography; Image Credits; Index
| Erscheint lt. Verlag | 1.2.2026 |
|---|---|
| Zusatzinfo | 12 b&w photos, 6 illus. |
| Verlagsort | Vancouver |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 340 g |
| Themenwelt | Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte |
| Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte | |
| Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb | |
| ISBN-10 | 0-7748-6989-5 / 0774869895 |
| ISBN-13 | 978-0-7748-6989-8 / 9780774869898 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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