Presentation Pitfalls
John Wiley & Sons Inc (Verlag)
978-1-394-34599-1 (ISBN)
In Presentation Pitfalls, executive communication experts John Polk and Justin Hunsaker reveal the ten traps that cause presentations to fail—and, more importantly, the techniques to avoid them. You'll learn how to craft a compelling narrative, design slides that engage rather than distract, and deliver your message with confidence.
Presenters fall into "the Frankenstein Trap" when they cobble slides together without a clear storyline, leaving audiences confused. Or they stumble into "the Lipstick on a Pig Trap," dressing up a weak message with flashy design instead of strengthening the content. Or they trip over "The Just the Facts Trap," believing that data alone is enough to persuade. These missteps—and seven others—can be the difference between winning buy-in and losing your audience.
Inside, you'll discover how to:
Tell a clear story
Leverage graphics
Reduce the noise
Present with confidence
Estimates put the corporate waste from ineffective presentations at over $1 billion daily. Don't let your ideas get lost in the shuffle. Whether you're leading a key meeting, presenting to senior leadership, or pitching a new idea, this book gives you the tools you need to get results.
John Polk and Justin Hunsaker are on a mission to rid the world of bad presentations and the bad decisions that come with them. Presentation Pitfalls will teach you how to craft compelling presentations that engage to influence and influence to drive action.
John Polk is the president of John Polk & Associates and a former data visualization professor at the University of Richmond. He created a presentation design workshop at Capital One, attended by over 10,000 professionals. He earned a master’s in industrial engineering from Virginia Tech. Justin Hunsaker is a lead consultant at John Polk & Associates and an award-winning innovator with extensive experience launching products and coaching leaders at Fortune 500 banks and tech startups. He earned an executive master’s in technology management from the University of Pennsylvania and the Wharton School. John and Justin met at Capital One, where they led strategy and analysis teams for a combined 30 years across operations and marketing. They have shaped thousands of presentations and coached clients from startups to Fortune 500 companies. They are on a mission to rid the world of poor presentations and the poor decisions that come with them. Learn more at johnpolkandassociates.com. For bookings, email admin@johnpolkandassociates.com or connect with John and Justin on LinkedIn.
Foreword xi
Introduction 1
1 The Frankenstein Trap 11
2 The Bury the Lede Trap 37
3 The Black Hole Trap 71
4 The Just the Facts Trap 103
5 The Expert Trap 133
6 The Piece of Cake Trap 161
7 The Lipstick on a Pig Trap 185
8 The Under (or Over) Confidence Trap 219
9 The Virtual Fatigue Trap 241
10 The First and Last Impression Trap 263
Conclusion 283
Notes 293
Further Reading 301
Index 305
About the Authors 319
| Erscheinungsdatum | 27.08.2025 |
|---|---|
| Verlagsort | New York |
| Sprache | englisch |
| Maße | 183 x 231 mm |
| Gewicht | 658 g |
| Themenwelt | Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Literaturwissenschaft |
| Wirtschaft ► Betriebswirtschaft / Management | |
| ISBN-10 | 1-394-34599-2 / 1394345992 |
| ISBN-13 | 978-1-394-34599-1 / 9781394345991 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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