How to Pitch (Almost) Anything
3 steps to explaining what you do. Fast.
Seiten
2025
Pearson Business (Verlag)
978-1-292-73531-3 (ISBN)
Pearson Business (Verlag)
978-1-292-73531-3 (ISBN)
How to Pitch (Almost) Anything is a simple framework combining value propositions and storytelling that you can use to pitch your business (new or old), introduce a project, or explain your services, whether verbally or in writing. It will also help you clarify who your audience is, so you can better demonstrate your value.
Every day, talented entrepreneurs and professionals like you struggle to explain what they do. You know the feeling - someone asks, "So what do you do?" and your mind goes completely blank, or you can’t explain it succinctly.
How to Pitch (Almost) Anything provides a comprehensive yet simple framework so you can communicate your value or what you offer with confidence and clarity in just 1-2 sentences. You can use this in a variety of ways: to pitch your business, explain your services, create presentations, write website copy or creative briefs, and any time you need to explain what you do.
Use The Pocket Pitch to explain what you do in two sentences
Know how to articulate your value to any audience
Simplify complex ideas into compelling messages
Know exactly what you need to communicate today, so you're ready for any opportunity tomorrow.
"Forget everything you think you know about pitching. This book rewrites the rules...A must-read blueprint for anyone who wants to pitch smarter and stand out." AC Coppens, TED Speaker & Moderator, Founder of THE CATALYSTS
"We live in a world now where you have to sell yourself and your services virtually every day...How to Pitch (Almost) Anything is the best guide for how best to communicate your ideas I've ever seen." Philip LaZebnik, Award-winning writer of films, TV series and theatrical musicals including Pocahontas, Mulan, and The Prince of Egypt
Every day, talented entrepreneurs and professionals like you struggle to explain what they do. You know the feeling - someone asks, "So what do you do?" and your mind goes completely blank, or you can’t explain it succinctly.
How to Pitch (Almost) Anything provides a comprehensive yet simple framework so you can communicate your value or what you offer with confidence and clarity in just 1-2 sentences. You can use this in a variety of ways: to pitch your business, explain your services, create presentations, write website copy or creative briefs, and any time you need to explain what you do.
Use The Pocket Pitch to explain what you do in two sentences
Know how to articulate your value to any audience
Simplify complex ideas into compelling messages
Know exactly what you need to communicate today, so you're ready for any opportunity tomorrow.
"Forget everything you think you know about pitching. This book rewrites the rules...A must-read blueprint for anyone who wants to pitch smarter and stand out." AC Coppens, TED Speaker & Moderator, Founder of THE CATALYSTS
"We live in a world now where you have to sell yourself and your services virtually every day...How to Pitch (Almost) Anything is the best guide for how best to communicate your ideas I've ever seen." Philip LaZebnik, Award-winning writer of films, TV series and theatrical musicals including Pocahontas, Mulan, and The Prince of Egypt
Kendra Valentine is a story strategist who helps brands and entrepreneurs turn complex ideas into clear value. With two decades in global advertising and innovation, Kendra brings sharp insight and friendly guidance to every page. She distils proven narrative techniques into practical tools that help readers speak with confidence.
Part 1 Everything is pitching. Pitching is everything
1. Where to start when explaining (anything)
2. The pocket pitch
Part 2 Strategy
3. Clear thinking. Clear pitch
4. Find your value. Write it down
Part 3 Story
5. The power of story
6. Raising the stakes
Part 4 Design – beyond the pitch
7. Edit with H.E.L.P.
8. Putting it all together
The pitch (almost) anything cheat sheet
Afterword
Stories worth sharing
| Erscheinungsdatum | 23.02.2025 |
|---|---|
| Verlagsort | Harlow |
| Sprache | englisch |
| Maße | 137 x 215 mm |
| Gewicht | 279 g |
| Themenwelt | Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen |
| Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft | |
| Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management | |
| ISBN-10 | 1-292-73531-7 / 1292735317 |
| ISBN-13 | 978-1-292-73531-3 / 9781292735313 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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Buch | Softcover (2025)
Piper (Verlag)
CHF 19,55
