AI Demystified: Unleash the power of artificial intelligence at work

ANTONIO WEISS (Autor)

Buch | Softcover

296 Seiten

2025
FT Publishing International (Verlag)
978-1-292-74267-0 (ISBN)

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Artificial intelligence and Generative AI threaten to change everything about how we work, but how can you be prepared for these changes? This is the book for you. From a leading expert on artificial intelligence and generative AI, this practical, engaging, and pragmatic step-by-step approach to understanding AI, and how to use it effectively in your work.

Understand how to make the best use of fast-changing technologies like generative AI and artificial intelligence.
A practical step-by-step guide to harnessing the power of AI in your work and avoiding the pitfalls.
Each chapter has a framework, links to effective tools to try, and revealing case studies.

Covering the foundations of AI, you'll quickly get up to speed on what it is and how it works, before deep dives into how to use it at work in areas such as strategy, marketing, communication, and product development. You'll discover how to increase profits, save time, and improve customer experience, amongst other benefits.

AI is coming – get up to speed.

Antonio Weiss is a Senior Partner at The PSC, the UK’s longest-standing public service specialist consultancy. He has advised the Office for Artificial Intelligence, the UK Space Agency and NHS AI Lab, the Government Digital Service, and other pioneering organisations on AI adoption and digital transformation. He was previously Senior Advisor on Digital, Data & Technology to the Office of the incoming UK Prime Minister. He is also an Affiliated Researcher at the University of Cambridge's Bennett Institute and the co-founder of Thomas Clipper, which has featured in GQ, The Guardian and The Telegraph. He holds a PhD from Birkbeck, University of London.

Part I: The foundations

What is generative AI?
How does it work?
Where can it help me?
How and when should I apply genAI?
Getting the most from genAI - a guide to prompt engineering
Making great commercial decisions
The risks and ethics of gen AI
Customer and citizen engagement
Legal protections
Future-proofing your organisation

Part II: Applications. How to use genAI for..

Strategy development
Business cases
Insight generation
Ideation
Writing copy
Image creation
Making music
Social media
Customer experience
Marketing
Product development
Coding
Data cleansing
Presentations
Advice giving
Finding new uses for genAI

Erscheinungsdatum	13.05.2025
Verlagsort	Harlow
Sprache	englisch
Maße	138 x 215 mm
Gewicht	371 g
Themenwelt	Schulbuch / Wörterbuch ► Wörterbuch / Fremdsprachen
	Geisteswissenschaften ► Sprach- / Literaturwissenschaft ► Sprachwissenschaft
	Informatik ► Office Programme ► Outlook
	Informatik ► Theorie / Studium ► Künstliche Intelligenz / Robotik
	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-292-74267-4 / 1292742674
ISBN-13	978-1-292-74267-0 / 9781292742670
Zustand	Neuware