The Psychology of Persuasion
Seiten
2024
Our Knowledge Publishing (Verlag)
9786208382568 (ISBN)
Our Knowledge Publishing (Verlag)
9786208382568 (ISBN)
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The Psychology of Persuasion: How to Influence Your Customers is a practical and eye-opening guide that will take you to the heart of human decision making. This book not only breaks down the fundamental principles of persuasion, but also shows you how to apply them ethically and effectively in the world of marketing and beyond.Whether you're an entrepreneur, a marketing professional, or simply someone interested in better understanding human behavior, this book gives you the knowledge you need to positively influence and achieve success, without losing sight of ethics and authenticity. Get ready to transform your strategies and win over your customers like never before!
Sonya Daniela Delgado MejíaPsychology student at Universidad Americana, with interest in neuromarketing.Nathalie Saraí Ramos FernándezStudent of Marketing and Advertising at Universidad Americana, with area of interest in neuromarketing.Alexander JacominoDoctor of Science and academic at UAM.
| Erscheinungsdatum | 22.12.2024 |
|---|---|
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 100 g |
| Themenwelt | Geisteswissenschaften ► Psychologie ► Allgemeines / Lexika |
| Schlagworte | color psychology • Consumer Behavior • Marketing • Neuromarketing • Psychology • secrets of persuasion |
| ISBN-13 | 9786208382568 / 9786208382568 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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Buch | Softcover (2023)
Herder (Verlag)
CHF 23,90
