Corporate Relationship Management Strategy

Roxana D. Maiorescu (Autor)

Buch | Softcover

140 Seiten

2025
Business Expert Press (Verlag)
978-1-63742-756-9 (ISBN)

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This book is perfect for corporate leaders, marketing communication practitioners, and students who want to gain a deep understanding of effective relationship management.It draws on research from business, organizational psychology, and communication whose insights it applies to practice through clear and practical examples. The chapters discuss the process of building and maintaining relationships via the consistent implementation of corporate values to ensure the stakeholders' identification with the company.

The reader will explore relationship management with employees and consumers in local and international environments, in offline and online interactions, and in times of crises. Finally, the chapters represent a journey into the role that leadership styles, internal cultures, and social media play in relationship management.

Roxana D. Maiorescu is a Professor of Marketing Communication at Emerson College, Boston. She specializes in communication management and social media. She conducted over 50 research projects that appeared as journal articles, books, book chapters, and national/international conference proceedings. Her research has been published by Routledge, Palgrave Macmillan, Oxford University Press, Elsevier, and Sage.

Erscheinungsdatum	14.02.2025
Verlagsort	Sterling Forest
Sprache	englisch
Maße	152 x 229 mm
Themenwelt	Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
ISBN-10	1-63742-756-5 / 1637427565
ISBN-13	978-1-63742-756-9 / 9781637427569
Zustand	Neuware