If Then (eBook)

How the Simulmatics Corporation Invented the Future

Jill Lepore (Autor)

eBook Download: EPUB

2020
432 Seiten
Liveright (Verlag)
9781631496110 (ISBN)

Infos

From the best-selling author of These Truths, an exhilarating (New York Times Book Review) account of the Cold War origins of our data-mad era.The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledgedecades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Muskor so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this hilarious, scathing, and sobering (David Runciman) account of the origins of predictive analytics and behavioral data science.

Produkt-Details

• Erscheint lt. Verlag: 15.9.2020
• Zusatzinfo: 20 illustrations
• Sprache: englisch
• Themenwelt: Sachbuch/Ratgeber ► Geschichte / Politik ► 20. Jahrhundert bis 1945
• Themenwelt: Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte
• Schlagworte: 1960 election • Adlai Stevenson • Advertising • AI • Artificial Intelligence • center for advanced study • Cold War • communism • cuban missile crisis • Daniel Ellsberg • Data • Defense department • DNC • ed greenfield • eugene burdick • GOP • history of big data • IBM • JFK • kennedy • LBJ • Lyndon Johnson • Marketing • mcnamera • media • MIT • national data center • Nixon • Pentagon • Pentagon Papers • Propaganda • Rand Corporation • Schlesinger • Social Science • Surveillance • Technology • Vietnam
• ISBN-13: 9781631496110 / 9781631496110