Why do people buy organic? An analysis of the attitudes and intentions toward organic food (eBook)

Regina Schneider (Autor)

eBook Download: PDF

2018 | 1. Auflage
57 Seiten
GRIN Verlag
9783668818385 (ISBN)

Infos

Master's Thesis from the year 2015 in the subject Psychology - Work, Business, Organisation, grade: 1,0, Université Paris 1 Panthéon-Sorbonne (Paris School of Economics), course: Sustainability Economics, language: English, abstract: This dissertation seeks to analyze the relation between attitudes, purchase intentions and organic food purchase. On the basis of results from a survey conducted with a German sample, it is found that women buy more organic food than men. By analyzing participants' attitudes, the study reveals that women value satisfaction they get from organic food the most and sensory appeal the least. Indifference toward organic food is rated high and price seems to not to be a barrier. A factor analysis and a subsequent correlation analysis reveal that attitudes, purchase intentions and purchase behavior are intercorrelated. Economic implications and future research are discussed.

Produkt-Details

• Erscheint lt. Verlag: 17.10.2018
• Verlagsort: München
• Sprache: englisch
• Themenwelt: Geisteswissenschaften ► Psychologie ► Arbeits- und Organisationspsychologie
• Schlagworte: Attitude • Biokonsum • Biolebensmittel • Einstellung • Kaufintention • organic consumption • organic food • organic food purchase • purchase intention
• ISBN-13: 9783668818385 / 9783668818385