Marketing Identities
The Invention of Jewish Ethnicity in Ost Und West
Seiten
2018
Wayne State University Press (Verlag)
978-0-8143-4519-1 (ISBN)
Wayne State University Press (Verlag)
978-0-8143-4519-1 (ISBN)
Analyses how Ost und West (East and West), the first Jewish magazine published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing the editors of this highly successful journal attempted to forge a minority consciousness.
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of ""ethnicity"" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.
Marketing Identities analyzes how Ost und West (East and West), the first Jewish magazine (1901-1923) published in Berlin by westernized Jews originally from Eastern Europe, promoted ethnic identity to Jewish audiences in Germany and throughout the world. Using sophisticated techniques of modern marketing, such as stereotyping, the editors of this highly successful journal attempted to forge a minority consciousness. Marketing Identities is thus about the beginnings of ""ethnicity"" as we know it in the late twentieth century. An interdisciplinary study, Marketing Identities illuminates present-day discussions in Europe and the Americas regarding the experience and self-understanding of minority groups and combines media and cultural studies with German and Jewish history.
David Brenner was assistant professor of Modern and Classical Language Studies at Kent State University, Ohio.
| Erscheinungsdatum | 07.01.2018 |
|---|---|
| Zusatzinfo | 21 Black and White Images |
| Verlagsort | Detroit, MI |
| Sprache | englisch |
| Maße | 152 x 228 mm |
| Gewicht | 347 g |
| Themenwelt | Sachbuch/Ratgeber ► Geschichte / Politik ► Allgemeines / Lexika |
| Geisteswissenschaften ► Geschichte ► Regional- / Ländergeschichte | |
| Geisteswissenschaften ► Religion / Theologie ► Judentum | |
| Sozialwissenschaften ► Soziologie ► Spezielle Soziologien | |
| ISBN-10 | 0-8143-4519-0 / 0814345190 |
| ISBN-13 | 978-0-8143-4519-1 / 9780814345191 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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