The New Store Workbook
Routledge (Verlag)
978-1-138-40516-5 (ISBN)
The New Store Workbook gets down to the nitty gritty of planning to open a new museum store, from calculating the sales dollars needed per square foot, to estimating dollars spent by visitors, all the way to moving the whole operation onto the right e-commerce platform. The thirteen chapters that make up this journey are peppered with charts, tables, and real-world examples, including inventory projections, purchase orders, job announcements, and press releases. The new edition expands the discussion on social media, mobile shopping and new platforms for e-commerce and includes a complete chapter dedicated to the ins and outs of the Unrelated Business Income Tax. It‘s your personal assistant, helping you embark on a successful adventure straight through opening day.
Elisa J. Sobo
Chapter 1: The Big Idea: Writing the Business Plan Chapter 2: How to Get There from Here: Timeline from Business Plan to Opening Festivities Chapter 3: From the Ground Up: Store Design and Visual Merchandising Chapter 4: Mission-Related Merchandise: Understanding UBIT Chapter 5: The Goods: Planning, Selecting and Purchasing Chapter 6: More Than a Transaction: Selecting the Point of Sale System Chapter 7: Thwarting Thieves: Store Security Chapter 8: Fun with Numbers: Financial and Inventory Procedures Chapter 9: Get the Word Out: Marketing the Store Chapter 10: Good Help is Hard to Find: Staffing Issues Chapter 11: The Customer is Always Right: Customer Service Basics Chapter 12: Satellite Locations: Opening the Off-Site Store Chapter 13: E-commerce Options: Opening an Online Store Suggested Reading Terms and Definitions
| Erscheinungsdatum | 07.08.2017 |
|---|---|
| Reihe/Serie | Museum Store Association |
| Verlagsort | London |
| Sprache | englisch |
| Maße | 152 x 229 mm |
| Gewicht | 453 g |
| Themenwelt | Geisteswissenschaften ► Archäologie |
| ISBN-10 | 1-138-40516-7 / 1138405167 |
| ISBN-13 | 978-1-138-40516-5 / 9781138405165 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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