Modern Oriental Corporate Culture

A Case Collection

Yong Su, Lanjian Chen (Autoren)

Buch | Softcover

XXI, 118 Seiten

2016 | Softcover reprint of the original 1st ed. 2014
Springer Berlin (Verlag)
9783662512197 (ISBN)

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The book covers Oriental management theories as well as their applications; research on positivism; long-term focus; exclusive interviews and accumulating first-hand data, etc. It also addresses the following topics: Chinese family businesses that have survived for more than one hundred years(e.g. INFINITUS, Beijing TRT); Chinese enterprises and firms that follow the oriental management culture serve as the dynamic engines to the 2nd largest economic entity in the world (e.g., Huawei Technologies Co., Ltd., Mengniu Dairy Gr., Hainan Airlines and so on); Eastern and western managerial cultures that have been growing within Chinese businesses(e.g., Hainan Airlines, INFINITUS); Varied schools such as Confucianism, Taoism, Buddhism, legalism, Military Strategists, Mohist School remain vital but at the same time Chinese businesses and firms welcome and extract the essence of western managerial civilization rather than reject it, etc. These areas will be of particular interest to readers, and the purpose of the book is not only to acquaint the reader with China by providing information about Chinese businesses and firms, but also to provide a royal road to doing business with China as well as allowing them to learn about Chinese managerial wisdom.

Foreword.- Introduction.- About Oriental Management (OM).- Case One: Practicing Shared Benevolence and Improving World Health.- Case Two: The "Three Great Ways".- Case Three: Management Philosophy at ING-Aetna Life Insurance Co.- Case Four: Running a City in West China.- Case Five: The Mengniu "Tao".- Case Six: Ancient Art of War Style Management at Huawei Technologies Co., Ltd.- Case Seven: Assimilating Chinese and Western Cultures at Hainan Airlines (HNA).- Case Eight: Building a World Famous Kangnai Group Based on a Family Culture.- Case Nine: College Mental Management.- References.- Acknowledgments.- About the co-authors.

Erscheinungsdatum	02.09.2016
Zusatzinfo	XXI, 118 p. 8 illus.
Verlagsort	Berlin
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Geisteswissenschaften ► Archäologie
	Sozialwissenschaften
	Wirtschaft ► Betriebswirtschaft / Management ► Planung / Organisation
Schlagworte	Assimilating the east & west • Assimilating the east & west • business and management • Business and Management, general • Case collection • cultural management • Cultural Studies • Family Business • Management Philosophy • organization • Organizational theory and behaviour • Oriental management
ISBN-13	9783662512197 / 9783662512197
Zustand	Neuware