Museum Branding

How to Create and Maintain Image, Loyalty, and Support

Margot Wallace (Autor)

Buch | Hardcover

340 Seiten

2016 | 2nd edition
Rowman & Littlefield (Verlag)
9781442263444 (ISBN)

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In today's busy world, museums compete for visitors not only with other museums, but also with a worthy selection of cultural institutions from performing arts to libraries. Add to these magnets a slew of enticing leisure activities, from theme parks to jogging trails. Given a weekend afternoon with a little free time to spare, a prospective visitor has a tempting selection of destinations to choose from.

Branding a museum helps it stand out from the crowd by giving it an image and personality with which visitors and supporters can identify, increasing their emotional attachment and encouraging them to return. In Museum Branding, Wallace offers clear, practical advice on how to brand a museum department by department, step by step. By highlighting case studies from museums of every type and size, she emphasizes that brains, not budget, create a successful branding effort.

This new edition is heavily updated to reflect digital branding from start-to-finish and features three entirely new chapters:

Public Relations and Social MediaTheaters, Conservation Labs, and Visible Storage SpacesDatabases

Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.

Preface
Chapter 1: Exhibitions
Chapter 2: Tours
Chapter 3: Building
Chapter 4: Events
Chapter 5: Membership and Fundraising
Chapter 6: Education
Chapter 7: Board and Volunteers
Chapter 8: Marketing
Chapter 9: Partnerships
Chapter 10: Finding Your Brand
Chapter 11: Public Relations
Chapter 12: Social Media and Beyond
Chapter 13: Email
Chapter 14: Lobby
Chapter 15: Store
Chapter 16: Café
Chapter 17: Publications
Chapter 18: Academic Museums
Chapter 19: Databases
References

Index
About the Author

Erscheinungsdatum	18.03.2016
Sprache	englisch
Maße	161 x 235 mm
Gewicht	699 g
Themenwelt	Kunst / Musik / Theater
	Geisteswissenschaften ► Geschichte ► Hilfswissenschaften
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-13	9781442263444 / 9781442263444
Zustand	Neuware