Organizational Cultures of Remembrance

Exploring the Relationships between Memory, Identity, and Image in an Automobile Company

Daniel Mai (Autor)

Media-Kombination

IX, 386 Seiten | Ausstattung: Hardcover & eBook

2015
De Gruyter
9783110420692 (ISBN)

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Why and how do companies remember their past in terms of history and tradition? This book empirically explores the phenomenon of organizational remembrance inthe German automobile company Audi AG from a cultural perspective. By dissecting the relationships between memory, identity, and image in a business setting, this study makes sense of the complex cultural forces at work in the corporate handling of the past, the present, and the future.

Daniel Mai, Justus-Liebig-University Giessen, Germany.

Zusatzinfo	Includes a print version and an ebook
Verlagsort	Berlin
Sprache	englisch
Maße	155 x 230 mm
Themenwelt	Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte
Schlagworte	corporate history management • organizational ethnography • Organizational identity • Organizational Memory • Organizational memory; organizational identity; corporate history management; organizational ethnography
ISBN-13	9783110420692 / 9783110420692
Zustand	Neuware