Mass Media/Mass Culture with free "Making the Grade" CD-ROM and PowerWeb Access Card
McGraw-Hill Professional
978-0-07-241646-6 (ISBN)
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New to this edition: Every new copy of Mass Media/Mass Culture is packaged with a Free Making the Grade CD-ROM, Free Access to PowerWeb: An Online Reader and Resource Guide, and a Free Text-Specific Online Learning Center Website.Written for the Introduction to Mass Communication course, Mass Media/Mass Culture: An Introduction demonstrates how media impacts our culture today, and how the interrelationship of media and culture has influenced our civilization since dawn of mass communication. This textbook gives students the tools to understand the world around them and teaches them how to critically analyze the media that influences their lives.
James Ross Wilson is a professor of mass communication and journalism at California State University, Fresno. He earned his masters degree from CSUF and his bachelors degree from what was then known as Fresno State College. In addition to teaching classes in broadcast management, news writing, production, and pop culture, Wilson serves as general manager and faculty adviser for the student-run campus radio station, KFSR-FM. Wilson spent 20 years working in radio broadcasting as a news reporter, news director, program director, and station manager before joining the faculty at CSFU in 1983. He also trained military personnel for work in the Armed Forces Radio and Television Service while assigned to the Department of Defense Information School at Fort Slocum, New York. Stan LeRoy Wilson is Professor Emeritus at the College of the Desert. He holds a doctorate from the University of Southern California and earned his bachelors and masters degrees from California State Universities, Fresno and Stanislaus. In addition to a 34-year teaching career at California State universities and community colleges, he has worked as a newspaper and radio journalist, a public relations consultant, and as the four term mayor of Palm Desert California.
Part I: Culture and CommunicationChapter 1. Culture and Communication: How They InteractChapter 2. Culture and Mass Communicaiton: How They InteractChapter 3. Internet and Global CommunicationChapter 4. Legal Controls on the MediaChapter 5. Theories of Press and Journalism: Keeping the Culture InformedPart II: Development of Print MediaChapter 6. The Permanent MediumChapter 7. Newspapers: Past, Present, and FutureChapter 8. Magazines: The Specialized MediumPart III: Development of Electronic MediaChapter 9. Motion Pictures: Cultural ReflectionsChapter 10. Radio: A Wireless WonderChapter 11. Recorded Music: Powerful and ControversialChapter 12. Television: From Soaps to SatellitesPart IV: Media ShapersChapter 13. Advertising: Selling the MessageChapter 14. Public Relations: Creating an ImagePart V: Media Ethics and EffectsChapter 15. Media EthicsChapter 16. Media Research, Effects and ConsequencesAppendix: Mass Communication and Media Literacy
| Sprache | englisch |
|---|---|
| Maße | 203 x 254 mm |
| Gewicht | 907 g |
| Themenwelt | Geisteswissenschaften |
| Sozialwissenschaften ► Kommunikation / Medien ► Journalistik | |
| Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft | |
| Wirtschaft | |
| ISBN-10 | 0-07-241646-7 / 0072416467 |
| ISBN-13 | 978-0-07-241646-6 / 9780072416466 |
| Zustand | Neuware |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
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