Consumer Behaviour Analysis

Critical Perspectives on Business and Management

Gordon Foxall (Herausgeber)

Media-Kombination

1416 Seiten

2001
Routledge
9780415196420 (ISBN)

Infos

Reprinting key writings on different aspects of consumer psychology, from the theoretical to the empirical, this major work skilfully guides the reader through the material, making it a fantastic analysis of consumer behaviour.

Inhalt

Volume I: The Behavioural Basis of Consumer Choice
Part 1: Towards a Behavioural Perspective
Part 2: Patterns of Consumer Choice
Part 3: Cognitive Decision Making
Volume II: The Behavioural Economics of Consumption
Part 1: Behavioural Economics, Matching and Maximization
Part 2: Token Economies and Social Marketing
Part 3: Behavioural Decision Making
Volume III: Marketing in Behavioural Perspective
Part 1: Theory and Interpretation
Part 2: Classical Conditioning Research
Part 3: Operant Research
Part 4: Marketing Decision Making

Produkt-Details

• Erscheint lt. Verlag: 15.11.2001
• Reihe/Serie: Critical Perspectives on Business and Management
• Verlagsort: London
• Sprache: englisch
• Maße: 156 x 234 mm
• Gewicht: 2780 g
• Themenwelt: Geisteswissenschaften ► Psychologie ► Sozialpsychologie
• Themenwelt: Sozialwissenschaften ► Soziologie ► Empirische Sozialforschung
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• ISBN-13: 9780415196420 / 9780415196420
• Zustand: Neuware