Psychology of Loyalty

Luther B Miller, Wilbur C Moore (Autoren)

Buch | Hardcover

121 Seiten

2013
Nova Science Publishers Inc (Verlag)
9781626185722 (ISBN)

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In this book, the authors discuss the psychology of loyalty. Topics include the military and political psychology of loyalty; the problem of loyalty in greedy institutions; the communal psychology of loyalty to a place; an empirical pilot study of the relationship of social media brand community activity with on-line consumer behavior; and a review of retail shopping loyalty differences between men and women.

Preface; 'Conditioned Loyalty' & Military 'Strategic Refusal': The Military & Political Psychology of Loyalty; The Problem of Loyalty in Greedy Institutions; Loyalty under Stress: The Communal Psychology of Loyalty to a Place; The Power of Popularity: An Empirical Pilot Study of the Relationship of Social Media Brand Community Activity with On-Line Consumer Behavior; Every Man for Himself! A Review of Shopping Loyalty Differences Between Men & Women; Index.

Verlagsort	New York
Sprache	englisch
Maße	155 x 230 mm
Gewicht	362 g
Themenwelt	Geisteswissenschaften ► Psychologie ► Allgemeine Psychologie
Themenwelt	Geisteswissenschaften ► Psychologie ► Verhaltenstherapie
ISBN-13	9781626185722 / 9781626185722
Zustand	Neuware