Reaching and Responding to the Audience (eBook)

Small Museum Toolkit, Book Four

Stacy Klingler, Cinnamon Catlin-Legutko (Herausgeber)

eBook Download: EPUB

2011
188 Seiten
Altamira Press (Verlag)
978-0-7591-1345-9 (ISBN)

Infos

Museums exist to serve their audiences. This book describes how you can better relate to your audience, looking at how small museums are engaging with and advocating for their communities. We address marketing and public relations, visitor services, accessibility, and easy ways to find out what your audience members think about and want from you.

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Museums exist to serve their audiences; however, the scope of this charge is constantly being challenged and changed. This book looks at new roles small museums have taken as they find ways to become irreplaceable members of the community, engaging with and advocating for their audience-from large-scale marketing and public relations efforts to welcome signs and entrances. Book Five encourages small museums to examine their audiences and make them comfortable, program to their needs and interests, and spread the word about the museum's good work. It also features several case studies of successful evaluation programs, sample press releases, accessibility checklists, visitor experience checklists and more.

Autor

Cinnamon Catlin-Legutko is chief executive officer at the Abbe Museum in Bar Harbor, Maine. Stacy Klingler is assistant director of Local History Services at the Indiana Historical Society.

Inhalt

Editors' NotePrefaceBob BeattyChapter 1 Start Spreading the News: Marketing and CommunicationKara EdieChapter 2 In Lieu of Mind Reading: Visitor Studies and EvaluationStacy Klingler and Conny GraftChapter 3 Like a Good Neighbor: Community Advocacy for Small MuseumsBarbara B. WaldenChapter 4 Accessibility Is for EveryoneKat BurkhartChapter 5 Good Visitor Service, or “Put Down the Pencil and Put on a Smile!”Tamara HemmerleinChapter 5 New Roles for Small MuseumsCandace Tangorra MatelicBibliographyIndexAbout the Contributors

Produkt-Details

• Erscheint lt. Verlag: 16.11.2011
• Reihe/Serie: Small Museum Toolkit
• Co-Autor: Kat Burkhart, Kara Edie, Conny Graft, Tamara Hemmerlein, Stacy Klingler, Candace Tangorra Matelic, Barbara B. Walden
• Vorwort: Bob Beatty
• Sprache: englisch
• Themenwelt: Kunst / Musik / Theater
• Themenwelt: Geisteswissenschaften ► Geschichte ► Hilfswissenschaften
• Themenwelt: Sozialwissenschaften ► Kommunikation / Medien ► Buchhandel / Bibliothekswesen
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Unternehmensführung / Management
• ISBN-10: 0-7591-1345-9 / 0759113459
• ISBN-13: 978-0-7591-1345-9 / 9780759113459