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Doing Social Psychology Research (eBook)

Glynis M. Breakwell (Herausgeber)

eBook Download: PDF
2008
John Wiley & Sons (Verlag)
978-0-470-77709-1 (ISBN)

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This practical text introduces students to all the principal data collection methods and data analyses used in social psychology.

  • A student-friendly introduction to the data collection methods and data analyses used in social psychology.
  • Describes the principal research methods and shows how they can be applied to particular research questions.
  • Each chapter is written by a psychologist well known for using the method they describe.
  • Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings.
  • Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics.
  • Includes step-by-step exercises for students and notes for course leaders.


Glynis M. Breakwell is Vice-Chancellor of the University of Bath. She is a social psychologist specializing in research and identity processes, risk communication, and military cultures. Her previous publications include Coping with Threatened Identities (1986), Interviewing (1990) and Research Methods in Psychology (with Sean Hammond and Chris Fife-Shaw, 1999).
This practical text introduces students to all the principal data collection methods and data analyses used in social psychology. A student-friendly introduction to the data collection methods and data analyses used in social psychology. Describes the principal research methods and shows how they can be applied to particular research questions. Each chapter is written by a psychologist well known for using the method they describe. Methods presented include conducting surveys, constructing questionnaires, facilitating focus groups, running interviews, and using archival recordings. Topics used to illustrate these methods include identity processes, attribution, stereotyping, attitude change, social influence, communication, and group dynamics. Includes step-by-step exercises for students and notes for course leaders.

Glynis M. Breakwell is Vice-Chancellor of the University of Bath. She is a social psychologist specializing in research and identity processes, risk communication, and military cultures. Her previous publications include Coping with Threatened Identities (1986), Interviewing (1990) and Research Methods in Psychology (with Sean Hammond and Chris Fife-Shaw, 1999).

List of Contributors.

1. Introduction: Approaches To Data Collection And Data
Analysis. (Glynis M. Breakwell).

2. Experimental Research Designs. (Lorne Hulbert).

3. Measuring Optimistic Bias. (Chris Fife-Schaw And Julie
Barnett).

4. A Quasi-Experimental Study Of Stereotyping. (Adam
Rutland).

5. The Design And Analysis Of Quasi-Experimental Field Research.
(Eamonn Ferguson And Peter Bibby).

6. The Impact Of Social Value Orientation On Decision-Making In
Social Dilemmas: A Survey Exercise. (Mark Van Vugt And Richard H.
Gramzow).

7. On Using Questionnaires To Measure Attitudes. (Geoffrey
Haddock).

8. Modelling Identity Motives Using Multilevel Regression.
(Vivian L. Vignoles).

9. The Analysis Of Equivocation In Political Interviews. (Peter
Bull).

10. Interpretative Phenomenological Analysis. (Jonathan A. Smith
And Mike Osborn).

11. Cognitive Mapping Generating Theories Of Psychological
Phenomena From Verbal Accounts And Presenting Them
Diagrammatically. (Tom Farsides).

12. The Multiple Sorting Procedure. (Julie Barnett).

13. The Laddering Technique. (Susan Miles And Gene Rowe).

14. Focus Groups. (Sue Wilkinson).

Index.

"An indispensible volume for research training in social
psychology, this book impresses for the wealth of teaching and
research experience underpinning every chapter, confidently leading
the student from introductory through to advanced aspects of a wide
range of methods. Doing Social Psychology successfully
conveys not only the rationale, key decisions and practicalities
which every student should know but also communicates the
excitement and commitment which makes for high quality research."
Sonia Livingstone, Professor of Social Psychology,
LSE

"With an impressive cast of contributors and a comprehensive
treatment of the research approaches on offer in the discipline,
this book should earn the gratitude of social psychology teachers
everywhere. Doing social psychology is about using the tools of
research to answer particular questions with evidence; this book
will help and encourage students to open the tool box." Nick
Emler, Professor of Social Psychology, University of
Surrey

"This revised and extended volume presents clear and practical
guidance on learning how to use the research methods that are most
widely used by contemporary British social psychologists. In the
process, it also provides useful introductions to many of their
current cutting-edge research topics." Peter Smith, Professor of
Social Psychology, University of Sussex

"Readers of the book would argue that the most outstanding
feature of this text is its stand-alone usefulness as a source of
references... Used correctly the contents of this book will prove
helpful for new social psychology researchers wanting to better
understand one of the particular research methods included and gain
confidence through practice in its application." Psychology in
Society, Issue 31, 2005

Erscheint lt. Verlag 15.4.2008
Sprache englisch
Themenwelt Geisteswissenschaften Psychologie Sozialpsychologie
Schlagworte Analyses • Analysis • appropriate • collection methods • Data • focus • Identity • Interviews • introduces • Methods • particular • Practical • principal • Psychological Methods, Research & Statistics • Psychologie • Psychologische Methoden, Forschung u. Statistik • Psychology • qualitative • Quantitative • Research question • Social • Social Psychology • Sozialpsychologie • students • Surveys • Topics
ISBN-10 0-470-77709-5 / 0470777095
ISBN-13 978-0-470-77709-1 / 9780470777091
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