The Charitable Appeals Fact Book

How Black and White Americans Respond to Different Types of Fund-Raising Efforts

Emmett D. Carson (Autor)

Buch | Hardcover

82 Seiten

1989
Joint Center for Political & Economic Studies (Verlag)
978-0-941410-83-0 (ISBN)

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This book makes available for the first time comparable, detailed socioeconomic breakdowns of the monetary donations made by blacks as well as whites. Its 55 tables identify the average dollar amounts donated to various types of charitable organizations and the methods of fundraising to which donors considered themselves most responsive. Based on national polls commissioned by the Joint Center for Political Studies and on reviews of selected charitable organizations in eight cities, Dr. Carson's findings suggest that although the overall frequency of giving is identical for blacks and whites, blacks are much more responsive than whites to charitable appeals made or endorsed by members of the clergy, suggesting a venue many fundraisers may need to take more seriously if they are to reach black donors.

Emmett D. Carson is a program officer at the Ford Foundation.

Erscheint lt. Verlag	19.12.1989
Verlagsort	Washington DC
Sprache	englisch
Maße	155 x 238 mm
Gewicht	336 g
Themenwelt	Sonstiges ► Geschenkbücher
	Geschichte ► Teilgebiete der Geschichte ► Kulturgeschichte
	Sozialwissenschaften ► Ethnologie
	Sozialwissenschaften ► Pädagogik ► Sozialpädagogik
	Sozialwissenschaften ► Soziologie
ISBN-10	0-941410-83-8 / 0941410838
ISBN-13	978-0-941410-83-0 / 9780941410830
Zustand	Neuware