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Marketing / Vertrieb

The CXO’s playbook for growing and retaining customers in a digital world

Non-Financial Reporting for Sustainable Development

Marketing, Advertising, and Public Relations in the Consumer Revolution

Value Creation and Customer Engagement

The Fastest, Easiest, Most Reliable System for Getting More Patients Than You Can Handle, Even If You Hate Marketing and Selling

The Customer Experience Revolution in the Digital Age

Get Clients, Grow Faster, and Spend Less Time Selling

Theories and Practices

Exploring Crucibles of Experience Among Industry Veterans

Making Sense of Environmental, Social and Governance (ESG) Data

Consumer Perceptions of Quality in Selected African Countries

Sales Leader Perspectives

An 8 Step Guide for Leaders

The CXO’s playbook for growing and retaining customers in a digital world

Global Perspectives

Strategic Perspectives

A Convenience Theory Approach

A Reference Handbook

Influential Contributions and Future Avenues for Research