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Marketing / Vertrieb

Global Flows and Local Contexts

How Brands Tune In and Build Credibility

Comparing across Europe, Asia, Africa and the Americas

Increasing the Resilience of Social-Ecological Systems

Finding and Keeping Customers in the Now Economy

A Critical Evaluation of Fraud Legislation

The Future of Business Leadership

Insights from Psychology and Management for Working in a Digital World

How Companies Can Make Life Better

One of America's most award-winning copywriters explains how to write great creative copy. Covers all traditional and digital media.

Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy

Integrity, Deviance, Governance and Policy

A Data-Driven Decision Making Approach for Business