What's the Message? Simplify complex ideas for communication and decisions

3 steps to clear and persuasive thinking

Edouard Gruwez (Autor)

Buch | Softcover

224 Seiten

2025
Pearson (Verlag)
978-1-292-33005-1 (ISBN)

Noch nicht erschienen (ca. Juni 2025)
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Presentations. Reports. Pitches. Interviews. Whatever the medium, you need to understand the information quickly. What's the Message? uses the Prepare-Shape-Articulate model, you'll be able to think, communicate and decide more effectively. Not only does it make complex things clear and simple, you'll stop the information overload with fewer emails and documents and improve working relationships.

Think of specific People to focus your mind
Define a Purpose to know where you're heading
Plan a Process or to optimise your reflection and time
Structure your ideas for simplicity and logic (slow thinking)
Find Story-handles that engage us (fast thinking)
Articulate to attract attention and stimulates comprehension

Edouard Gruwez has almost 30 years of professional experience as senior manager in Communications, HR, marketing and strategy for Volvo, GM and Ogilvy. Edouard is currently Managing Director of Ogilvy Internal Communications and founder of ‘To The Point at Work’. He is consultant to many international corporations and public authorities such as AstraZeneca, Barco, Bayer, BASF, BNP Paribas Fortis, Carrefour, Cleary Gottlieb, Danone, Deutsche Bank, Euroclear, ING, Kantar TNS, Roche, Sanofi, UWV.

Erscheint lt. Verlag	22.6.2025
Sprache	englisch
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management
ISBN-10	1-292-33005-8 / 1292330058
ISBN-13	978-1-292-33005-1 / 9781292330051
Zustand	Neuware