Qualitative Research Methodology in Business

Irena Ograjensek (Autor)

Buch | Hardcover

440 Seiten

2023
John Wiley & Sons Inc (Verlag)
978-1-118-94561-2 (ISBN)

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This book is aimed at graduate students of business and business practitioners. It demonstrates the application of qualitative research in the business setting both from the perspective of different methods (of data collection, systemization, analysis and interpretation) and different business functions (human resources, production and marketing). Numerous real-life illustrative examples and case studies are featured to guide students as well as practitioners towards a successful completion of their own qualitative research projects.

Erscheinungsdatum	31.12.2019
Verlagsort	New York
Sprache	englisch
Maße	170 x 244 mm
Themenwelt	Informatik ► Datenbanken ► Data Warehouse / Data Mining
	Mathematik / Informatik ► Mathematik
	Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
ISBN-10	1-118-94561-1 / 1118945611
ISBN-13	978-1-118-94561-2 / 9781118945612
Zustand	Neuware