Für diesen Artikel ist leider kein Bild verfügbar.

Japanese Consumer Creativity

User Innovations, Role Playing and Consumer Communities

Heung-wah Wong, Miki Sugiura (Herausgeber)

Buch | Hardcover

240 Seiten

2026
Routledge (Verlag)
978-0-415-81471-3 (ISBN)

Noch nicht erschienen (ca. Januar 2026)
Versandkostenfrei
Auch auf Rechnung

Artikel merken

This book explores how the process of adapting global products for local markets, a process in which consumers are increasingly involved, has become a rich source of product innovation. It examines a range of concepts, including product domestication and localisation, collaborative branding, product hybridisation, portrayals and perceptions of images of beauty, and the contrast between imagined and actual consumers. The book thereby provides rich insights on the interaction between business producers and individuals’ differing cultures of consumption in evolving globalised and localised marketplaces.

Heung-wah Wong is at the University of Hong Kong Miki Sugiura is at Tokyo International University

1. Introduction Part 1: Co-Creation and User Innovation Process in East Asia 2. We Are All In This Together: The Changing Role of Consumers in Brand Co-Creation Paradigm 3. Creating Market Place for User Innovation in Japan 4. Role duality of Consumer and Developer. Creativity of elderly care product development in Tokyo Down Town Area Part 2: Domesticating, Remaking and its Intra-Repercussions 5. Borders of Imitation, Remaking and Self-Recreation. The case of Japanese "Select-Shops" 6. Domesticating the Foreign: Remaking Coffee in Taiwan 7. From Japanese Adult Videos to Taiwanese A-Pian: A Telling Case of "Inventiveness" of Tradition Part 3: Imaginary Role Playing and Consumer Communities: Case of Women 8. Advertising and the Technology of Enchantment: The Portrayal of Beauty in Women’s Fashion Magazines 9. "Housewives" as Imaginary Consumers in the Media in Postwar Japan 10. Maids in Akihabara: Fantasy, Consumption and Role-playing in Tokyo

Erscheint lt. Verlag	5.1.2026
Reihe/Serie	Routledge Culture, Society, Business in East Asia Series
Verlagsort	London
Sprache	englisch
Maße	156 x 234 mm
Themenwelt	Sozialwissenschaften ► Soziologie
Themenwelt	Wirtschaft ► Volkswirtschaftslehre ► Makroökonomie
ISBN-10	0-415-81471-5 / 0415814715
ISBN-13	978-0-415-81471-3 / 9780415814713
Zustand	Neuware