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76 Ways to Increase Special Event Attendance

. SPEG (Autor)

Software / Digital Media
50 Seiten
2013
John Wiley & Sons Inc (Hersteller)
978-1-118-70389-2 (ISBN)
CHF 94,25 inkl. MwSt
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Originally published by Stevenson, Inc., this practice resource provides readers with a wide assortment of strategies aimed at increasing attendance for special events. It includes a variety of techniques to promote events and strategies for attracting the intended constituents.

Important topics covered include:



Marketing and promoting events
How to increase ticket sales
Broadening an event's appeal
Market special events with new mobile applications
Offering transportation to increase attendance
Social media promotion
Event organization
Guidelines for hosting record-setting events
Entertainment
Donor attraction
Appreciation-themed events
Schedules and timing
Celebrity/VIP involvement
Pre-event coverage
Partnering/collaboration

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Scott C. Stevenson is the editor of 76 Ways to Increase Special Event Attendance, published by Wiley.

Erscheint lt. Verlag 23.4.2013
Verlagsort New York
Sprache englisch
Maße 150 x 250 mm
Gewicht 666 g
Themenwelt Sozialwissenschaften Ethnologie Volkskunde
Sozialwissenschaften Soziologie
Wirtschaft Betriebswirtschaft / Management Planung / Organisation
ISBN-10 1-118-70389-8 / 1118703898
ISBN-13 978-1-118-70389-2 / 9781118703892
Zustand Neuware
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