How To Promote Your Business & Increase Sales (eBook)
211 Seiten
A2 Best Seller Publishers (Verlag)
979-8-9871746-1-6 (ISBN)
The Internet
The internet, also known as the World Wide Web (www), is an extensive system consisting of several computer networks communicating worldwide by land, sea, air, and space.
The internet and social media have much to do with selling your products and services. Social media can keep businesses up to date with market trends by informing them of customers' shopping habits and how to join in and capture market share.
Social Media
Social media is where people and businesses go online to share information, interact with a worldwide audience, shop, trade, and communicate, through various Platforms.
People, businesses, governments, and organizations use social media to share information, learn, conduct research, interact, promote, market, educate, entertain, and connect with people online.
There are many platforms in social media, such as websites, blogs, micro-blogs, social networking sites, photo-sharing sites, instant messaging, group text messages on cellular phones, video-sharing sites, podcasts, widgets, virtual meetings, and more.
Some reliable ways to connect with your target clients are on the internet and social media. However, getting to your clients can be challenging, depending on the quality of your content. Your content on social media platforms and the internet can help increase your audience.
Online shopping has increased worldwide, generating billions of dollars in sales annually, due to the popularity of the internet and social media. It can help grow your brand, obtain valuable insights, and engage with prospects or customers.
Here is an example of how an established, big retail company, with multiple store locations, is achieving tremendous success in both online and offline sales.
Staples
Ever wondered why some large successful companies, such as Staples (the Office Superstore) call their salespeople “associates”, rather than “salespeople”?
Answer: These people not only assist in sales but also provide excellent customer service by engaging, assisting, and interacting with customers.
They greet customers, assist with locating items, and if the things are not in stock, they assist in placing online orders for delivery to the customers.
These associates are essential to the company's success, and their services directly affect customer satisfaction and loyalty. Many companies give their associates monthly or quarterly awards.
We have observed similar levels of excellent customer service at other retailers such as Apple Stores, Office Depot, and Target Stores.
As a result of this customer-oriented approach to sales, these companies have many happy and loyal customers.
While several companies have successfully transitioned to online sales, some other large retailers are slow to adapt and are closing many stores, due to increased online competition.
Create a website
A website lets customers contact you quickly and learn more about your products and services. You can help validate your credibility and establish trust through social media platforms, blogs, and your website. Many first-time visitors to your website want to learn more about you and the values of your business.
A website helps to create a great first impression for potential clients. A client can find you online, go to your website, make a purchase, and receive either an instant download of a digital product or a shipment to an address for a physical product.
Invest in a high-quality website that is easily accessible to everyone worldwide.
Blogs
Many businesses include a blog in a section of their websites to explain and present current and ongoing information of interest to an audience.
A blog consists of a header, main content area, or the body, a sidebar that contains a call-to-action such as "register for a free newsletter," "register to win," "register for our free webinar," and a footer that contains links to your website or other posts.
Businesses can use blogs to promote an event, disseminate information, build a brand and engage with the audience.
A blog can be for personal or business use and helps drive traffic to your website. Social media and the posting of articles on blogs, can help you reach your target audience.
The contents of a blog must be of high quality and provide value. Unlike websites, blogs need regular updates to stay current, and readers can post comments.
Bloggers can generate income on their blogs by selling ad space, or digital items such as eBooks or software. They also can promote affiliate links and sell subscriptions.
Some software for creating Blogs include:
Wordpress.com
Wordpresss.org
Tumblr,
Squarespace
Blogger.com.
Podcast
A recording of an event distributed online on various platforms is called a podcast. Some examples of podcasts are recordings of radio programs, interviews, news commentaries, panel discussions, and digital narrations.
Users can subscribe to podcasts.
Businesses use podcasts to share knowledge and get feedback from their audiences.
Promotions on Social Media
For example, during the launch of a toddler food products company, its sales did not meet expectations. To increase sales, the company created an online promotional campaign. It advertised on Instagram Ads every night at 9:00 pm when its target audience was most likely to be online. Within a week, sales increased significantly.
Here are some reminders:
● Keep your target client in mind when creating content and use any information you have on them to make successful posts or run an ad.
● Social media platforms today have advertising tools that can help you zero in on your target client and place your ads before them for high conversion rates.
● Real conversations with your social media following are a great way to collect feedback and create a relationship with your customers, increasing retention rates.
How to Actively participate in Online Forums
Online forums are where your target audience congregates, communicates, and engages in various online activities. Online forums create a space for customers to ask questions, debate, share knowledge, and discuss topics of common interest. Often, new ideas are born from these forums.
They are a powerful source of customer feedback, meaning businesses can get valuable insight at a minimal cost.
Being part of an online forum allows businesses to design products and services that genuinely serve customers' needs. You can collect information in online forums that would otherwise take more time to gather.
Businesses can correct issues or adopt new practices based on customer feedback without involving a support agent. It also empowers customers by encouraging them to share first-hand experiences and making solving problems with a product or service easier.
Add Value to your Product or Service
For example, customers are more likely to buy dinnerware sets with free silverware.
Value-added products and services are a great way to attract customers and maintain them. You can add value to your products or services by:
● Offering significantly higher professionalism and value than your competitors.
● Creating desirable packages at different price levels
● Adding different levels of service for different clients.
● Creating a frequent buyer program to reward loyal customers. For example, many airlines have a frequent flyer program where customers get additional benefits and incentives.
Customer Reviews
Most consumers admit to looking at reviews before purchasing to avoid losses.
Positive reviews encourage your audience to make a purchase. Here is how you can get reviews for your product or service:
● Stay active and post comments on the platforms where your customers are most likely to be because being social and accessible is the best way to get reviews. Make it easy for customers to reach out to you with questions, concerns, or comments.
● Contact customers who leave great reviews and ask permission to share their feedback on channels.
● Contact customers who leave negative reviews and find out how you can best meet their needs in the future. It shows that you are genuinely trying to find solutions and maintain customer satisfaction.
● Give your customers a good reason to leave a positive review by exceeding their expectations.
● Contact a professional marketer for more details and to assist you in creating a strategy.
Search Engine Optimization (SEO)
SEO makes your business more visible in search engines. There are millions of coffee shops advertising their business online. If, for example, you want to find a coffee shop in Queens where you can do some work on your computer and hold a business meeting, you could search for "coffee shop in Queens with free Wi-Fi", using your preferred search engine, such as Google.
Coffee shops that use SEO to reach people like you will pop up, and you can choose the best option that is most convenient. Advertising your brand on search engines can help your business grow.
Search Engine Optimization with the appropriate keywords increases the number of searches for your brand. More online searches can lead to more visitors, and more visitors can lead to more prospects or leads for potential sales.
An optimized SEO...
| Erscheint lt. Verlag | 4.1.2023 |
|---|---|
| Reihe/Serie | How To Promote Your Business & Increase Sales |
| Sprache | englisch |
| Themenwelt | Sachbuch/Ratgeber ► Beruf / Finanzen / Recht / Wirtschaft ► Bewerbung / Karriere |
| Wirtschaft | |
| Schlagworte | Economics • Entrepreneurship • Finance • Franchising • Industrial • insurance • Law • Management • Marketing • MONEY • Sales • Search Engine Optimization • Small Business • Technology |
| ISBN-13 | 979-8-9871746-1-6 / 9798987174616 |
| Haben Sie eine Frage zum Produkt? |
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