The Theory and Practice of Revenue Management

Kalyan T. Talluri, Garrett J. van Ryzin (Autoren)

Buch | Hardcover

713 Seiten

2004 | XXXII, 714 Pg. ed.
Springer-Verlag New York Inc.
978-1-4020-7701-2 (ISBN)

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The Theory and Practice of Revenue Management is a book that comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics. The authors believe such a comprehensive approach is necessary to fully understand the subject. A central objective of the book is to unify the various forms of RM and to link them closely to each other and to the supporting fields of statistics and economics. Nevertheless, the topics and coverage do reflect choices about what is important to understand RM. Hence, the book’s purpose is to provide a comprehensive, accessible synthesis of the state of the art in Revenue Management.

Quantity-Based RM.- Single-Resource Capacity Control.- Network Capacity Control.- Overbooking.- Price-based RM.- Dynamic Pricing.- Auctions.- Common Elements.- Customer-Behavior and Market-Response Models.- The Economics of RM.- Estimation and Forecasting.- Industry Profiles.- Implementation.

Reihe/Serie	International Series in Operations Research Management Science ; 68
Zusatzinfo	XXXII, 713 p.
Verlagsort	New York, NY
Sprache	englisch
Maße	155 x 235 mm
Themenwelt	Wirtschaft ► Allgemeines / Lexika
Themenwelt	Wirtschaft ► Betriebswirtschaft / Management ► Finanzierung
ISBN-10	1-4020-7701-7 / 1402077017
ISBN-13	978-1-4020-7701-2 / 9781402077012
Zustand	Neuware