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Digitalization and the Impacts of COVID-19 on the Aviation Industry

Salim Kurnaz, Emrah Argın (Herausgeber)

Buch | Softcover
339 Seiten
2022
Business Science Reference (Verlag)
978-1-6684-2320-2 (ISBN)
CHF 328,20 inkl. MwSt
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Explores the relationship between the aviation industry and digitalization. The book studies the effects of digitalization and the COVID-19 pandemic on the aviation industry. It offers both empirical and theoretical information to analyse the future of the industry.
In the 21st century, digital technologies have become an indispensable part of our lives due to the speed and convenience they provide. The digitalization trend has accelerated after the initial outbreak of the COVID-19 pandemic. Many businesses are taking measures to adapt and do business in a world where everything from teamwork, teaching, sales, and customer service is done remotely. Aviation companies, hit particularly hard by the pandemic due to huge declines in passenger and freight demand, must focus on the use of digital technologies to regain organizational success.

Digitalization and the Impacts of COVID-19 on the Aviation Industry presents the relationship between the aviation industry and digitalization. It studies the effects of digitalization and the COVID-19 pandemic on the aviation industry. This publication offers both empirical and theoretical information to analyze the future of the aviation industry. Covering topics such as aviation education, corporate communication, and marketing challenges, this book is an essential resource for researchers, academicians, students and educators of higher education, government officials, leaders in the aviation industry, marketing managers, and communications specialists.
Erscheinungsdatum
Sprache englisch
Maße 216 x 279 mm
Themenwelt Technik Luft- / Raumfahrttechnik
Wirtschaft Betriebswirtschaft / Management Marketing / Vertrieb
Wirtschaft Betriebswirtschaft / Management Planung / Organisation
ISBN-10 1-6684-2320-0 / 1668423200
ISBN-13 978-1-6684-2320-2 / 9781668423202
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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