Run with Foxes (eBook)

Make Better Marketing Decisions

Paul Dervan (Autor)

eBook Download: EPUB

2020
Harriman House (Verlag)
978-0-85719-773-3 (ISBN)

Infos

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn’t.

He’s been up close with some of the world’s finest marketers, and seen both successes and failures – sometimes on a colossal scale.

Run With Foxes is a blistering, must-read collection of real-life stories from this fascinating world, revealing the messy reality of decision-making in marketing and the secrets of making better decisions.

The fact is, most marketing lessons that get shared come from successful campaigns; marketers are too afraid to be honest about mistakes. But everyone makes mistakes in marketing: and there are hugely valuable and unique lessons to be learned from taking a closer look at failures big and small.

Breaking open marketing triumphs and disasters with brutal honesty, as well as sharing exclusive first-hand interviews with some of the world’s most respected marketers, this is the ultimate insider’s guide to being a better marketer.

Produkt-Details

• Erscheint lt. Verlag: 7.4.2020
• Verlagsort: KM;YVMK
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Wirtschaftsinformatik
• ISBN-10: 0-85719-773-8 / 0857197738
• ISBN-13: 978-0-85719-773-3 / 9780857197733