Convinced! (eBook)
272 Seiten
Berrett-Koehler Publishers (Verlag)
978-1-5230-9561-2 (ISBN)
Nasher offers the example of Joshua Bell, possibly the world's most famous violinist. In January 2007, at rush hour, he stepped into a Washington, DC, subway station, dressed like any street busker, and began to play a $4,000,000 Stradivarius. It was part of an experiment staged by a journalist of the Washington Post, who expected Bell's skill alone to attract an immense, awed crowd. But Bell was generally ignored, and when he stopped, nobody applauded. He made $34.17.
The good news is that you don't have to accept obscurity: you can positively affect others' perception of your talent. Whether you're looking for work, giving an important presentation, seeking clients or customers for your business, or vying for a promotion, Nasher explains how to use techniques such as expectation management, verbal and nonverbal communication, the Halo Effect, competence framing, and the power of nonconformity to gain control of how others perceive you.
Competence is the most highly valued professional trait. But it's not enough to be competent, you have to convey your competence. With Nasher's help you can showcase your expertise, receive the recognition you deserve, and achieve lasting success.
CHAPTER 1 PERCEIVED COMPETENCE
The Actual Effect of Success and Failure
The Assessment Problem
A Question of Technique
The Self-Fulfilling Prophecy
CHAPTER 2 GREAT EXPECTATIONS
Setting high expectations and confirming them
How to take away the others' fear
Effects of modesty vs. bragging
Priming yourself
CHAPTER 3 GOOD AND BAD NEWS
How to optimally present good news
How to optimally present bad news
Using the Primacy Effect
CHAPTER 4 COMPETENCE FRAMING
Difficulty level, luck, effort: the perceived factors responsible for a result
Manipulating their perception
No effort – being a natural (apparently)
CHAPTER 5 VERBAL COMMUNICATION
The surprising effects of elocution, volume and speed
The effect of accents and dialects
“Power Talking” vs. “Powerless Speech patterns”
CHAPTER 6 NONVERBAL COMMUNICATION
The ideal distance
Eye contact and (no) smiles
The “competent” stance / sitting position
The Dr. Fox Effect
CHAPTER 7 LIKING AND ATTRACTIVENESS
How to use a generalized Halo Effect
The effect of likeability
3 Scientific tools to ingratiate yourself
The effect of physical attractiveness
The face, the body and what really matters
CHAPTER 8 STATUS
The effect of perceived status
The “Habitus” and universal competence
How to display a high level of education
Using clothing and accessories
The effect of being different (“nonconformity”)
BIRCing – basking in reflected competence
| Erscheint lt. Verlag | 13.11.2018 |
|---|---|
| Verlagsort | Oakland |
| Sprache | englisch |
| Themenwelt | Wirtschaft |
| Schlagworte | business • Career • communication skills • competence • competence, communication skills, verbal and nonverbal, how to convince others, how to win people over, persuasion, interpersonal relations, getting a job, personal development, business, negotiating, leadership, career, influence, insightful, how to get people to believe you • competence, convince others, persuading others, winning people over, influence, receive recognition, perception, appealing presence, communication skills, verbal communication, nonverbal communication, professional trait, getting a job, closing a deal, negotiating, business, personal success, Halo Effect • getting a job • how to convince others • how to get people to believe you • how to win people over • Influence • insightful • Interpersonal relations • Leadership • Negotiating • Personal development • Persuasion • verbal and nonverbal |
| ISBN-10 | 1-5230-9561-X / 152309561X |
| ISBN-13 | 978-1-5230-9561-2 / 9781523095612 |
| Informationen gemäß Produktsicherheitsverordnung (GPSR) | |
| Haben Sie eine Frage zum Produkt? |
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