The Purpose Revolution (eBook)

How Leaders Create Engagement and Competitive Advantage in an Age of Social Good

John B. Izzo, Jeff Vanderwielen (Autoren)

eBook Download: EPUB

2018
240 Seiten
Berrett-Koehler Publishers (Verlag)
978-1-62656-968-3 (ISBN)

Infos

Discover the Purpose Advantage!

Customers, employees, and investors are no longer satisfied with companies providing good products, good prospects, and good profits—they want them to do some social good, too. These “purpose-driven” companies do better on nearly every traditional metric: greater customer loyalty, higher retention, more innovation, and a healthier bottom line. But a nice mission statement and donations to charity won't make your company stand out. Using scores of real-world examples and practical exercises, John Izzo and Jeff Vanderwielen help leaders find a truly authentic purpose, one that is a natural fit for them and their organization. They describe concrete actions leaders can take to ensure that employees own it, customers and recruits connect with it, and every corporate action and activity reflects it.

Produkt-Details

• Erscheint lt. Verlag: 13.3.2018
• Verlagsort: Oakland
• Sprache: englisch
• Themenwelt: Wirtschaft
• Schlagworte: books for CEOs • Business Ethics • Business Management • companies with a mission, consumer activism, social involvement, branding, outreach, social justice, philanthropy, marketing, digital presence, market share, community service, social good, customer satisfaction, brand loyalty, customer loyalty, retention, productivity, innovation, employee satisfaction, corporate culture, work environment, success, business, ambition, business management, business growth, leadership, community, corporate action • Employee engagement • how to create engagement • how to create engagement, how to have a competitive advantage, workplace culture, employee engagement, purpose-driven organizations, self-improvement, personal success, books for CEOs, leadership, business management, business ethics, motivational • how to have a competitive advantage • Leadership • Motivational • personal success • Purpose-driven organizations • self-improvement • workplace culture
• ISBN-10: 1-62656-968-1 / 1626569681
• ISBN-13: 978-1-62656-968-3 / 9781626569683