Excellence in Business Communication

Courtland Bovee, John Thill (Autoren)

Buch | Softcover

672 Seiten

2019 | 13th edition
Pearson (Verlag)
978-0-13-519218-4 (ISBN)

Infos

Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, Excellence is the premier text for helping you hone and develop essential communication skills.

With the rise of intelligent communication technology, the 13th Edition examines the most significant and recent technology-related changes affecting the business world.

This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed.

Autor

About our authors Courtland L. Bovée and John V. Thill have been leading textbook authors for more than 2 decades, introducing millions of students to the fields of business and business communication. Their award-winning texts are distinguished by proven pedagogical features, extensive selections of contemporary case studies, hundreds of real-life examples, engaging writing, thorough research, and the unique integration of print and electronic resources. Each new edition reflects the authors’ commitment to continuous refinement and improvement, particularly in terms of modeling the latest practices in business and the use of technology. Professor Bovée has 22 years of teaching experience at Grossmont College in San Diego, where he has received teaching honors and was accorded that institution’s C. Allen Paul Distinguished Chair. Mr. Thill is a prominent communications consultant who has worked with organizations ranging from Fortune 500 multinationals to entrepreneurial start-ups. He formerly held positions with Pacific Bell and Texaco. Courtland Bovée and John Thill were recently awarded proclamations from the Governor of Massachusetts for their lifelong contributions to education and for their commitment to the summer youth baseball program that is sponsored by the Boston Red Sox.

Inhalt

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION

Professional Communication in a Digital, Social, Mobile World
Interpersonal Communication Skills
Collaboration and Business Etiquette
Communication Challenges in a Diverse, Global Marketplace

PART 2: APPLYING THE THREE-STEP WRITING PROCESS

Planning Business Messages
Writing Business Messages
Completing Business Messages

PART 3: CRAFTING BRIEF BUSINESS MESSAGES

Crafting Messages for Digital Channels
Writing Routine and Positive Messages
Writing Negative Messages
Writing Persuasive Messages

PART 4: PREPARING REPORTS AND PRESENTATIONS

Planning Reports and Proposals
Writing and Completing Reports and Proposals
Developing and Delivering Business Presentations

PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS

Building Careers and Writing Résumés
Applying and Interviewing for Employment

Produkt-Details

• Erscheinungsdatum: 15.01.2019
• Sprache: englisch
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management
• ISBN-10: 0-13-519218-8 / 0135192188
• ISBN-13: 978-0-13-519218-4 / 9780135192184
• Zustand: Neuware