New Perspective and Insights on Business Model Innovation using Systems Thinking and Action Case Studies

Bastian Halecker (Autor)

Buch | Softcover

250 Seiten

2016 | 1. Aufl.
Cuvillier Verlag
978-3-7369-9288-7 (ISBN)

Infos

In the 20th century, the dominance of firms in a market was based mainly on scale and large resources (George & Bock 2011). In contrast, firm success in the 21st century is influenced less by arguments about economies of scale in production and distribution (McQuivey 2013; Jin Zhang et al. 2015). It has become more important to explore novel ways of engaging customers and getting them to pay (Baden-Fuller & Mangematin 2015). This is the age of the customer, and customers alone dominate the purpose of business (e.g., Morris et al. 2005; Johnson et al. 2008).

Produkt-Details

• Erscheinungsdatum: 15.07.2016
• Sprache: englisch
• Einbandart: Paperback
• Themenwelt: Wirtschaft ► Betriebswirtschaft / Management ► Allgemeines / Lexika
• Schlagworte: Action Case Study • Business Model • Business model innovation • systems thinking
• ISBN-10: 3-7369-9288-2 / 3736992882
• ISBN-13: 978-3-7369-9288-7 / 9783736992887
• Zustand: Neuware