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Answers for Modern Communicators

A Guide to Effective Business Communication

Breakenridge Deirdre (Autor)

Buch | Hardcover

160 Seiten

2017
Routledge (Verlag)
978-0-415-30367-5 (ISBN)

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This title looks at problems the city of Rome has had since 1900 and suggests a totally new planning strategy. The book examines the stages that have marked the increase of population and change in land use and analyses the masterplans with which there has been an attempt to control this.

"Rome: A New Planning Strategy" looks at the problems of a city over the last 100 years and suggests a totally new planning strategy. The book examines the stages that have marked the increase of population and change in land use and analyses the masterplans with which there has been an attempt to control this. Using Rome as a case study, the book deals with the socio-economic effect of an absence of planning strategy during the recent growth of the city. The author presents the characters and features of a new masterplan and practical work in planning.

Deirdre Breakenridge is Chief Executive Officer of Pure Performance Communications, USA, a firm that provides strategic communications consulting for building effective integrated marketing, public relations, and social media programs. She also teaches social media and PR classes at the University of Massachusetts--Amherst, USA and is a LinkedIn Learning Instructor with video courses in PR and marketing.

The peculiarity of the Rome problem; an insufficient and inadequate strategic response to the Rome problem; the socio-economic effects of an absence of planning strategy; towards a new planning strategy; the new strategy for Rome; essential instruments for the new strategy.

Zusatzinfo	10 line illustrations, 30 b&w photographs, 5 tables
Verlagsort	London
Sprache	englisch
Themenwelt	Naturwissenschaften ► Geowissenschaften ► Geografie / Kartografie
	Sozialwissenschaften ► Kommunikation / Medien ► Kommunikationswissenschaft
	Technik ► Architektur
ISBN-10	0-415-30367-2 / 0415303672
ISBN-13	978-0-415-30367-5 / 9780415303675
Zustand	Neuware