The Social Media Journalist Handbook

Yumi Wilson (Autor)

Buch | Softcover

146 Seiten

2019
Routledge (Verlag)
978-1-138-54570-0 (ISBN)

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The Social Media Journalist Handbook teaches readers how to be a real-world social media journalist, tracing the evolution of the field to its current-day practice. This book establishes social media journalism as the latest and one of the most effective ways to practice journalism in the 21st century. It features insights from top recruiters, editors, and senior producers working in the field, as well exercises that aid readers in developing the practical skills necessary to work successfully with social media. Readers will come away from the book with the knowledge to build strong social media strategies across different budgets, employing evergreen principles that work for different, ever-changing platforms. They’ll learn how to reach and engage with the maximum number of people, as well as find sources, raise one’s profile, conduct research, and produce stories.

Yumi Wilson is an Associate Professor of Journalism at San Francisco State University where she has taught since 2004. She also works as a social media consultant and trainer.

TABLE OF CONTENTS

Introduction

Part I: History and overview of the evolution of social media in journalism

A theoretical framework to understanding the impact and role of social media in journalism

The evolution of social media in journalism

Where the jobs are

Legal and ethical considerations of using social media in journalism

The rise of fake news and its impact on journalism
Part II: Best practices in using social media for journalism

Personal branding for journalists

How to tweet without getting fired

How to find sources, stay on top of trends and verify information

Best practices for creating content for and with digital and social media

Promoting your content

Importance of measuring your success

Social media for public relations

Epilogue

Erscheinungsdatum	21.06.2019
Zusatzinfo	36 Line drawings, black and white; 5 Halftones, black and white; 41 Illustrations, black and white
Verlagsort	London
Sprache	englisch
Maße	152 x 229 mm
Gewicht	231 g
Themenwelt	Mathematik / Informatik ► Informatik ► Web / Internet
	Sozialwissenschaften ► Kommunikation / Medien ► Journalistik
	Sozialwissenschaften ► Kommunikation / Medien ► Medienwissenschaft
ISBN-10	1-138-54570-8 / 1138545708
ISBN-13	978-1-138-54570-0 / 9781138545700
Zustand	Neuware