Fundamentals of School Marketing

Johanna M. Lockhart (Autor)

Buch | Hardcover

154 Seiten

2016
Rowman & Littlefield (Verlag)
978-1-4758-2995-2 (ISBN)

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Fundamentals of School Marketing begins with a clear presentation of the benefits of school marketing and defines exactly what school marketing is and what it is not. The book then provides a step-by-step guide to planning and initiating a successful school marketing program. Considerable attention is given to a comprehensive description of the essential elements of persuasive communications and how to use them effectively. The power of information is addressed with guidelines and examples for gathering and using information to enhance the school’s marketing efforts. Finally, three “real-life” school marketing success stories provide illustration, motivation, and inspiration. Throughout the book, information is presented in concise, topic-related sections for easy reference with examples and illustrations to facilitate program implementation. The author relied heavily on personal marketing, communication, and public relations experience in both the private sector and public education.

Johanna M. Lockhart has more than 20 years of marketing experience in the private and public sectors. She has conducted school marketing workshops for 100s of school administrators and made marketing presentations at the state and national levels.

Preface
Acknowledgements
Introduction
Chapter 1: School Marketing: What it is and why it matters
Chapter 2: Getting started
Chapter 3: Marketing research and database marketing
Chapter 4: Marketing Communication
Appendix A: Success Story: John J. Herrera Elementary -Marketing Makes a Difference
Appendix B: Success Story: Colorado Springs School District 11 - Electronic Dialogue: A Means to Greater Community Loyalty
Appendix C: Success Story: Community Connections for All Students/ Arts Education Matters
Conclusion
About the Author

Erscheinungsdatum	23.09.2016
Sprache	englisch
Maße	162 x 238 mm
Gewicht	408 g
Themenwelt	Sozialwissenschaften ► Pädagogik ► Allgemeines / Lexika
	Sozialwissenschaften ► Pädagogik ► Bildungstheorie
	Wirtschaft ► Betriebswirtschaft / Management ► Marketing / Vertrieb
ISBN-10	1-4758-2995-7 / 1475829957
ISBN-13	978-1-4758-2995-2 / 9781475829952
Zustand	Neuware