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Product Development Strategy - Mina Tajvidi, Azhdar Karami

Product Development Strategy

Innovation Capacity and Entrepreneurial Firm Performance in High-Tech SMEs
Buch | Hardcover
198 Seiten
2015 | 1st ed. 2015
Palgrave Macmillan (Verlag)
978-1-137-50137-0 (ISBN)
CHF 149,75 inkl. MwSt
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Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy.

Dr Azhdar Karami is Senior Lecturer in Strategy and Management at the Bangor Business School, Bangor University, UK. Azhdar's research interests include strategy innovation and entrepreneurship. He has published several books and journal articles in a number of leading international academic journals in the fields of strategy and small business management. Mina Tajvidi is a research associate at the Bangor Business School, Bangor University, UK. Dr Tajvidi's research and teaching interests are in the areas of strategic management, entrepreneurship and innovation in high-tech SMEs. Mina's current research is focused on strategic management in small- and medium-sized enterprises. Mina has published several papers in management journals and presented in international conferences.

1 Introduction
2 Literature review
3 Researching strategy
4 Product Development Strategy
5 Innovation capacity
6 Entrepreneurial firm performance
7 Final lessons and conclusion

Erscheint lt. Verlag 28.7.2015
Zusatzinfo XVII, 198 p.
Verlagsort Basingstoke
Sprache englisch
Maße 140 x 216 mm
Themenwelt Naturwissenschaften
Wirtschaft Betriebswirtschaft / Management Planung / Organisation
Wirtschaft Betriebswirtschaft / Management Unternehmensführung / Management
Wirtschaft Volkswirtschaftslehre
ISBN-10 1-137-50137-5 / 1137501375
ISBN-13 978-1-137-50137-0 / 9781137501370
Zustand Neuware
Informationen gemäß Produktsicherheitsverordnung (GPSR)
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